BrandConnect:12 New York: Measuring Success In Social Media Marketing

Panel: Measuring Success in Social Media Marketing

Brian Thome, Head of Insights, Marketing Solutions, LinkedIn

John Bell, Global Managing Director, Social@Ogilvy

Mike Volpe, CMO, Hubspot

Paul Marcum, Director, Global Digital Marketing & Programming, GE

Phil Parrotta, Head of Brand, Advertising & Integrated Marketing, Oppenheimer Funds

There are varied ways to measure social media; each company defines its own KPIs and success criteria differently. The common thread, however, is linking...

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From: LinkedIn

Related topics : measuring social media success / social media marketing companies / social media measurement / social media management company / social media branding for business

Social Media’s Role in Rousing Underdog Campaigns and the Modern Election

Ultimately, our research goal is to understand the impact of social media in political campaigns.   Social media is a user-friendly tool that can influence many people.  A campaign with little to no funds can operate an Instagram or Twitter account in the same manner as a large campaign.  As such, social media can even the playing field.  In this study, we explore the impact social media played in the unlikely defeat of Eric Cantor in the 2014 Republican primary for Virginia’s...

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From: Tristen Molinet

Related topics : social media impact on political campaigns / social media research

The IREX Social Media Social Action Program

IREX Jordan Office

Program Overview:

Funded by the US Department of State's Middle East Partnership Initiative (MEPI), Social Media | Social Action is connecting youth-focused NGOs across the region with technology tools useful for advancing their work and increasing civic participation. The program will also help these organizations build a catalogue of technology resources so that other organizations in the region can benefit from their expertise.

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From: IREXdc

Related topics : social media middle east

ETF Analyst Hour: Investing in Social Media Stocks and ETFs?

Please join S&P Capital IQ on Wednesday, November 20 at 11 am ET, as we discuss social media trends, businesses and investments and their roles within a financial advisor's practice. We will describe fundamental details to consider when making investments related to social media including: growth opportunities and challenges, valuation approaches and investment risks.

Scott Kessler, S&P Capital IQ's Senior Internet Equity Analyst will focus on social-media related companies and businesses...

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From: S&P Global Market Intelligence

Related topics : social media investing / social media trends / social media companies

E Magazine Crowd Funding for 2015 Social Media Campaign

E magazine has launched it's 2015 social media campaign to bring business, technology, global issues,womens rights and management advise to millions of women both nationwide and globally.

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From: E The Magazine for Today's Female Executive

Related topics : best social media campaigns 2015 / manage social media

Rural China: Tool - Taoist views on social media

Is social media a good thing, or a bad thing? A Taoist (Daoist) priest from a small town in rural China explains that it is how you use it that counts.

This short documentary film was made as part of the UCL Global Social Media Impact Study (http://whywepost.com).

Funded by the European Research Council (ERC Project 2011-AdG-295486).

CREDITS

Filmmaker:

Kiki Wang (http://www.bestkiki.com)

Anthropologist:

Tom McDonald

Thanks to:

Priest Wang

Minzu University of China

Professor Ying Zhang,...

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From: UCL Why We Post

Related topics : social media tools / using social media / social media social

Social justice through social media

Join us Tuesday, February 25th from 6-8pm at the MOSAIC Cross-Cultural Center. Free food will be provided!

Social media is a resource that is becoming utilized more for raising awareness of social movements and injustices. This workshop will provide participants with an understanding of the influence social media can have on social justice campaigns, and the success and failures of strategies some movements have used. Specific tools that will be highlighted are social networking sites, the use...

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From: whathuhmmhm

Related topics : digital media and social justice / using social media / social media promotion tools / online social media / social media social

South Italy: Social media and local businesses

This film is portraying how local businesses use social media.

This short documentary film was made as part of the UCL Global Social Media Impact Study (http://whywepost.com).

Funded by the European Research Council (ERC Project 2011-AdG-295486).

CREDITS

Filmmaker:

Gabriela Quaranta

Anthropologist:

Razvan Nicolescu

Thanks to:

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From: UCL Why We Post

Related topics : business using social media / social media social media

Fall 2016 CEHD Graduate Student Online Orientation

Welcome new students to the College of Education and Human Development. Below are some links to resources mentioned within the video.

GSE Website: https://gse.gmu.edu/

SRHT Website: https://rht.gmu.edu/

CEHD Student Engagement Website: https://cehd.gmu.edu/student-engagement/

Financial Aid Website: https://www2.gmu.edu/admissions-aid/financial-aid

Funding Opportunity Website: https://cehd.gmu.edu/admissions/funding-sources-discounts/

Social Media Website:...

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From: Brandon Quiles

Related topics : new social media websites 2016 / social media education for students

TEDxGeneva - Claudia Gonzalez - Social Media For Social Change

TEDxGeneva -- Claudia Gonzalez

Social Media For Social Change

Head of Marketing of The Global Fund to fight AIDS, Tuberculosis and Malaria, where she manages the Born HIV Free campaign that aims to eliminate the transmission of HIV from mother to children by 2015.

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About TEDx

In the spirit of ideas worth spreading, TED has created a program called TEDx.

TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is call...

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From: TEDx Talks

Related topics : social media changed marketing / marketing through social media / manage social media