Cision webinar: Social publishing... going beyond the press release.wmv

On Wednesday, 25th January, Cision took a look at:

- Changes in the industry ... Social media means it's no longer all about the traditional press release

- The impacts this has on how you tell your story ... as the line between PR and Marketing becomes increasingly blurred

- Tools to help manage your own media channels ... harness online and social media to publish your own branded content

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From: Vuelio

Related topics : social media press release / social media management tools / social media brand management / social media online marketing / social media tools meaning

Learned Media Founder & CEO Sam Zises Presents @ Google New York's Squared Program

Sam Zises tells his story from internships at MTV, NBC, Warner Brothers and KBS+P to his career start at Big Fuel, Ogilvy, Wendr & ultimately earned Media. Since inception, earned Media has evolved from The Venture Marketing Agency to a Silicon Alley-based marketing agency schooling brands in the new age of buyer behavior.

The impact of mobile and wearable devices combined with digital and social media has transformed how people engage with brands and make purchase decisions today. earned...

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From: [L]earned Media

Related topics : social media marketing agency program / digital media marketing agency

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18. Facebook's plans for 2012 - MediaCom's The Insider: The Impact and Influence of Social Media

What are Facebook's plans for 2012? Facebook's Carolyn Everson talks to MediaCom.

With Carolyn Everson, Vice President, Global Marketing Solutions at Facebook; Sara Devine, Manager Digital Media Integration, VW Marketing Volkswagen of America, Inc.; and Sloan Broderick, Director of Innovation, MediaCom Interaction USA.

Moderated by Michael Kassan, Chairman and CEO, MediaLink LLC.

This conversation was filmed as part of MediaCom's The Insider series, a quarterly communications...

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From: MediaComGlobal

Related topics : latest trends in social media marketing / social media advertising trends / digital media marketing plan / social media marketing plan

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Empower your employees to use social media in B2B

ww.b2bmarketingforum.nl

Yuri van der Sluis (YuTrain) interviewed speakers, sponsors and visitors during the recent B2B Marketing Forum 2011(organized by www.spotonvision.com).

Here he interviews Josh Bernoff, co-author of best-selling and award-winning books Groundswell and Empowered, about the positive impact of empowering your employees to use social media in B2B.

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From: Shimon Ben Ayoun

Related topics : b2b social media marketing / organizations using social media marketing

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