How to listen for sales leads on social media

How to use Twitter and social media management tool HootSuite to listen out for sales leads and marketing research information in real-time. It's easy (and free) to set up and, as demonstrated in this example, can give you red-hot leads in real time. Hope it's useful.

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Managing Social Media and Marketing Analytics for Competitive Advantage

The field of marketing is being transformed by the introduction of social media and marketing analytics. Both social media, as a new strategy for acquiring and engaging with customers, and marketing analytics, a big data approach to understanding customers and driving marketing action, represent innovations that must be understood and adopted within organizations.

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