Media Marketing

Media Marketing

Faculty: Mr. Robert Small and Mr. Michael Ferraro

Offered by Lehman College

Location: TBD

Thursday

4:30 – 8pm

This class follows theory course "Art 350 Branding through Transmedia Storytelling and Digital Content", but Art 350 is not a prerequisite.

The course involves producing multiple aspects of the CUNY Film Festival in 2016. We as a group will watch the film entries, create a multi-platform transmedia promotion campaign, and produce the awards gala on April 4, 2016. ...

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From: MacaulayHonorsCUNY

Related topics : social media platforms for marketing / digital media marketing courses

Collaborative Social Media Marketing using Qwids! FASHION INDUSTRY

The Qwids platform is a simple, but powerful, content crowdsourcing and rewards management service. To Brands we provide an interface for publishing mission based campaigns to social networks. Analytical insights into the progress of campaigns help brands develop. To consumers, access is free of charge. With the Qwids App, users receive, trade, collect and spend their brand reward points.

For more info go to www.qwids.biz and www.qwids.co

Music by Kevin Mac Leod, Song title - Life of Riley...

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From: Qwids

Related topics : using social media marketing / social media network marketing services

Digital Campaign Analytics Dashboard [Excel Template]

http://shop.unfunnel.com/marketplace/

Measure any campaign and compare metrics for paid versus earned digital media channels ... all on one dashboard. This Excel template includes how to create dynamic calculations already built-in to help any digital marketer, analyst or strategist visualize:

PAID MEDIA - View your paid search, social, display and mobile ads and conversions for top business goals.

EARNED MEDIA - View your website banners, organic search/social and email...

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From: unfunnel

Related topics : top social media websites for business / search & social media marketing

"Why Twitter Is Not a Strategy" - Thoughtful China

http://show.thoughtfulchina.com

Social media is a great platform to engage Chinese consumers, but all too often, advertisers lack a coherent, ambitious plan to use digital channels and confuse digital strategy with social media activation, says JWT’s Asia CEO Tom Doctoroff. In this week’s episode of “Thoughtful China,” the author of Twitter Is Not a Strategy offers advice about how to align brand positioning and message clarity with technology-fueled consumer empowerment, and Weibo’s...

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From: ThoughtfulChina

Related topics : social media platforms for marketing / digital media marketing strategy / social media branding strategy / social media marketing campaign plan

Pharmaceutical Marketing: Implementing successful compliant digital campaigns at Digipharm Europe

Strategy for pharmaceutical marketing and communications professionals- presentations and video content from our events covering, digital, mobile and social media marketing for pharma.

Digipharm Europe: Discussing the challenges and strategies used to enhance online communications, customer relationships, strengthen brand awareness and improve profitability in digital marketing for pharmaceutical/biotech.

Regulatory & Compliance Review~

Presentation: Working with brand teams to implement...

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From: dgpharm

Related topics : digital media marketing strategy / social media marketing europe / social media marketing strategy steps

Booker Tutorials - Manage your social media profile (Business Management Software)

More about Booker on GetApp: https://www.getapp.com/customer-management-software/a/booker/

Key Features of Booker Software

--- Direct website booking

--- Targeted email marketing campaigns

--- Customized gift certificates

--- Customized booking pages

--- Facebook booking

--- Mobile & tablet booking

--- Integrated point-of-sale (POS) system

--- Appointment reminder emails

--- Credit card processing

--- Mobile payment processing

--- Staff scheduling

--- Built-in CRM

--- Employee schedule &...

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From: GetApp

Related topics : social media software management / social media marketing book / manage social media / social media networking websites / custom social network software

Social Media Marketing & Promotion to my social network for just $5 - by #dtongradio

Exclusively on Fiverr at https://goo.gl/SXMRFT - I will post your website, business, organization, book, ebook, crowdfunding campaign, startup, announcement, upcoming event, album release, new product announcement, business opportunity and more to 43,000+ Facebook/Twitter fans/followers.

I have dozens of verified accounts and celebrities following me and we're also added to hundreds of lists on Twitter for exposure and reach to tens of thousands of other twitter users!

We are very active on...

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From: DTongRadio

Related topics : social media network marketing / promotion social media / social media networks list

#NotAnonymous Social Media PR Campaign

For more info click here: http://www.uakron.edu/sexual-respect/...

The #NotAnonymous campaign was created by myself and two other students in the university's marketing department to remind students that what they do while hidden behind a screen name or a YikYak account is not as private as they think it is. There can be real consequences that affect real people.

Pledge to take responsibility for your identity and spread positive messages on social media by being #NotAnonymous.

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From: SuperMario3097

Related topics : social media marketing campaign

KFC nail polish campaign causes stir on Hong Kong social media

KFC's publicity stunt in Hong Kong, where the company offered edible nail polish flavored like their chicken, became a viral sensation on the internet. CCTV’s Pamela Ambler went to find out what was behind the marketing campaign.

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From: CGTN America

Related topics : social media viral marketing campaign

Tamar Koifman at Luxury Interactive on location-based marketing for luxury brands

Find out more about Luxury Interactive: http://wbresear.ch/omepageouube

Tamar Koifman, social media guru, outlines some best practices for luxury brands who are looking to take better advantage of social media. Here, she talks about location-based marketing like Foursquare, using Louis Vuitton as an example with its London campaign.

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From: eTailConference

Related topics : luxury brand social media marketing / using social media marketing