Prof Wilson on Social Media, Branding, and Marketing strategies

Prof Dr Jonathan A.J. Wilson, of Richmond American University London, shares his insight into how Brands have to take a stand on Race, Religion, and Politics in a mobile first social media age - with strong authenticity, storytelling and purpose.

Event: an audience of 5,000 people at the annual MarkPlus 2017/KIN ASEAN conference in Jakarta Indonesia, on the 8th December 2016.

@drjonwilson

www.drjonwilson.com

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From: Jonathan Wilson

Related topics : social media branding strategy / social media marketing strategies / marketing through social media

Tamar Koifman at Luxury Interactive on location-based marketing for luxury brands

Find out more about Luxury Interactive: http://wbresear.ch/omepageouube

Tamar Koifman, social media guru, outlines some best practices for luxury brands who are looking to take better advantage of social media. Here, she talks about location-based marketing like Foursquare, using Louis Vuitton as an example with its London campaign.

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From: eTailConference

Related topics : luxury brand social media marketing / using social media marketing

Social Media Fails Snag Durex Condoms, McDonald's

June 11 (Bloomberg) -- Every major company now realizes the power of social media and most are on a marketing quest for how to best use the platform. Unfortunately for some big companies, online campaigns don't always play out the way the marketing meeting intends. Bloomberg's Rachel Crane takes a look at some of the biggest social media fails.

-- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg

Bloomberg Television offers extensive coverage and analysis of international...

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From: Bloomberg

Related topics : mcdonald's failed social media campaign / failed social media marketing campaigns / social media marketing companies london / social media network marketing / social media marketing news

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From: Egochi

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