Should Your Social Media Strategy Be MORE Content?

Jay Baer - Convince & Convert, Social Fresh EAST 2014

Conventional wisdom has been to carefully select brand participation avenues and social communication. But consumer behavior and engagement shifts have smashed those rules. A fast-paced treatise from Jay Baer will have you rethinking the foundation of your social program.

Join us at the next Social Fresh, social media marketing conference:

http://socialfreshconference.com

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From: Social Fresh

Related topics : social media marketing conferences / social media content

Google I/O 2008 - Monetizing App Traffic on Social Networks

Monetizing Application Traffic On Social Networks

Sourabh Niyogi (Social Media Networks)

You've built your app so how do you make money? Find out what types of advertising make the most sense and options for how you can participate in the social network advertising ecosystem. Sourabh Niyogi, co-founder and VP of Engineering at Social Media Networks, will describe his experiences over the past year in how successful applications are growing, monetizing and measuring their traffic, sharing...

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From: Google Developers

Related topics : social network application development / social media network marketing / business using social media / social media metrics / social media social media

BrandConnect:12 New York: Measuring Success In Social Media Marketing

Panel: Measuring Success in Social Media Marketing

Brian Thome, Head of Insights, Marketing Solutions, LinkedIn

John Bell, Global Managing Director, Social@Ogilvy

Mike Volpe, CMO, Hubspot

Paul Marcum, Director, Global Digital Marketing & Programming, GE

Phil Parrotta, Head of Brand, Advertising & Integrated Marketing, Oppenheimer Funds

There are varied ways to measure social media; each company defines its own KPIs and success criteria differently. The common thread, however, is linking...

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From: LinkedIn

Related topics : measuring social media success / social media marketing companies / social media measurement / social media management company / social media branding for business

Social Media Recruitment Webinar

http://www.wcct.com/recruitment-report CLICK THE LINK TO FILL OUT FORM.

This is a webinar that WCCT Global hosted discussing the topic of the use of Social Media in Patient Recruitment. WCCT Global has implemented a Multi-site recruitment plan called the RMT. This is a process to use many different outlets including Social Media to recruit participants for studies.

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From: WCCT Global

Related topics : using social media for recruitment / social media report

How to Respond to Negative Comments on Blogs and Social Media

Four professionals who work in social media share best practices for responding to negative comments in the social media space.

This video was taped during a panel discussion hosted by SMC-DC on May 21, 2009 at Levick Strategic Communications, Washington, DC. Participants include Jon Eick, Gayle Weiswasser, Andy Garvin, and Dallas Lawrence. Video by Mary Fletcher Jones.

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From: PRConversations

Related topics : negative social media / social media blogs

Quote Note 2 - Healthcare Social Media Policies - Risk Management

Your Social Media Policy is the cornerstone of Risk Management area in terms of dealing with social media. It's really useless if no one see it and knows where it is.

You don't want it to be a "gotcha" when you pull it out and hit your employees over the head when they mess up.

You really want it to be a risk management tool for you and your employees.

Educate during employee orientation and yearly compliance training, especially so those in the 18 to 30 years old set don't post something...

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From: Scott Scowcroft

Related topics : social media participation policy / social media management tools / manage social media / social media education programs / social media social

Free Webinar - Nonprofit Fundraising on Social Media

Learn how to use social media tools for fundraising, right where you are, in this FREE 30-min webinar. Acquaint yourself with the opportunities and challenges that social media presents to nonprofits, be it to engage existing donors or cultivate new donors. Participate in a live Q&A session! It’s a must-attend event for nonprofit professionals and social marketers.

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From: Mayura Sandeep

Related topics : free social media tools for nonprofits / using social media marketing

Eliot Frick on Smart Social Media Strategy

In this LEVICK Daily video interview, we discuss the strategies that drive successful social media engagement with Eliot Frick, the Founder and CEO of bigwidesky. At a time when consumers are demanding increasingly personal interactions with brands, effective social media outreach is not merely a box to be checked. It is an ongoing conversation that transforms companies, organizations, and governments into good faith participants in the social...

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From: LEVICK

Related topics : social media branding strategy / social media engagement / reputation on social media / social media network / social media companies

MTGives 101 - Social Media Basics

A webinar presented by the Montana Community Foundation to help nonprofits participating in MTGives learn the basic social media skills they'll need to have a successful giving day.

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From: Montana Community Foundation

Related topics : social media basics / presentation on social media / social media help

Youth workers sharing about how they plan to use social media within their practice.

Youth workers sharing about how they plan to use social media and social network sites to engage young people, promote their participation in the development and deliver of local youth support services

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From: onlineyouthoutreach

Related topics : how many people use social networking sites / social media network sites / social media plan / using social media / social media engagement