Colliander's defense

On December 10, 2012, Jonas Colliander defended his Ph.D. thesis. His thesis is about consumers' responses to marketing in social media; the title of the thesis is Socially Aceptable? Exploring Consumers Responses to Marketing in Social Media. Professor Edith Smit, University of Amsterdam, was the faculty opponent.

Jonas Colliander is a reseracher at Centre for Consumer Marketing (CCM), Stockholm School of Economics Sweden.

Photos: Magnus Söderlund

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From: Magnus Söderlund

Related topics : social media marketing school

Talent Pulse - Social Media for Recruiting

In this exclusive HCI podcast, one of three for the 2014 Talent Pulse Acquisition report, we talked to Sara Stowe, Talent Acquisition Partner at Smarsh. In this 15 minute interview, we asked Sara Stowe:

• How has social media recruitment has evolved and how companies can use social media responsibly?

• What are some practices for effectively using social media for recruitment?

• What are some of the challenges involved in evaluating the impact of social media on...

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From: HCITalent

Related topics : using social media for recruitment / research social media / social media content / social media report

Crisis management in a social media landscape

Red Alert: Crisis management in a social media landscape

Your organization faces more crises today than it did last year as a result of social media. This webinar presents a practical approach to dealing with them for communicators and business executives.

What will you learn?

• How social media has changed the nature of crises organizations face

• How to monitor for crises before they get out of control

• A workflow to evaluate your response to a crisis

• Tips about how to...

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From: Morgan McLintic

Related topics : social media and business marketing webinar / manage social media / free social media training / reputation on social media / social media today

Social Media: The Rules of Engagement

Classic Webinar from March 3, 2011 from Maya Paveza and Sheri Moritz from The Hip Roof (now defunct) in which Maya and Sheri lead the THR community in understanding the unwritten rules of social media engagement, interaction and responsibilities of a good social media community member.

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From: Maya S. Paveza

Related topics : social media rules of engagement / social media media

Responsible Social Media Use in the Workplace

Learn more about employee social media use inside and outside of the workplace.

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From: Thomson Reuters Compliance Learning

Related topics : using social media

Webcast: Who's on First - Managing Enterprise Social Media Risk

Who's responsible for social media risk management in your organization? If your enterprise is like most, answering this question can be a real challenge.

Social media has quickly proven to be a tremendous resource for marketing, human resources, support, and many other business functions. However, that same communications tool can also introduce a significant amount of risk to an organization - risk to corporate compliance, from security threats, employee error and abuse, and much...

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From: Nexgate

Related topics : social media management tools / manage social media / social media marketing questions / social media marketing tools / marketing through social media

Website Design Marketing Social Media Scituate Massachusetts

Local Marketing Company

Responsive websites, SEO Marketing, Social Media, Review, and Reputation Management.

Located in Boston and Scituate, Massachusetts

www.Tactical-Moves.com

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From: Tactical-Moves Inc

Related topics : social media marketing websites / social media marketing companies / marketing through social media / social media management company / social media reputation management

Social Media In the Classroom

Even in elementary school, social media can be incorporated into the classroom. Students will want to use the same social media as their parents. The classroom is a perfect place to start teaching students about responsible and safe social media use. They

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From: Sarah Wiatr

Related topics : social media classroom / social media social

Social Media Monitoring tool video - Future of Engagement

Free Social media monitoring white paper http://www.murraynewlands.com/social-media-monitoring-white-paper/ Social media monitoring tool video: In this Future of Engagement episode, host Murray Newlands looks at social media monitoring tools to help you learn what they are and pick what the best one is for you.

Social media monitoring tools are used by a wide array of businesses to know how effective their advertising campaigns are. They are also used to monitor branding, and gauge customer...

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From: Future Of Engagement

Related topics : social media monitoring tools free trial / social media monitoring companies / free social media marketing tool / social media measurement tools / companies that use social media marketing effectively

Tornado - social media response

Response to tornadoes on social media

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From: WPRI

Related topics : social media response