ROI of Social Media How to Improve the Return on Your Social Marketing Investment Pdf Book
From: George W
Related topics : social media marketing roi
Social Media ROI - It's a Level 4 Value Assessment
http://www.melaclaro.com/2011/06/28/social-media-value-roi-level4/
This is part 3 of a 3-part series posted on the Screencasting and Social Video Roadmap blog. The presentation is also available for free download as an interactive PDF player file.
Key hightlight: The ROI question itself is a "Level 4" question. The thing is, the labels we use to try and answer it (e.g., page views, engagement, tweets, follows, friends, visits, Likes etc.) are usually grounded in metrics that are more...
From: Mel Aclaro
Related topics : social media roi pdf / social media roi metrics
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