Strategy First (1/16): Intro

This presentation is available on Slideshare at: (http://www.slideshare.net/neoviasolutions/strategy-first-why-you-need-a-social-media-strategy)

Holly introduces Neovia Solutions and lays out the strategy-based approach that will theme the presentation. She also introduces the Socialnomics video (also in this playlist).

Holly Hoffman, Co-founder and Chief Inspiration Officer for Neovia Solutions, an interactive agency based in Corpus Christi, TX, leads a seminar on social media best...

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From: neoviasolutions

Related topics : social media strategy slideshare / social media solutions

Strategy First (13/16): Objectives pt 3- Embracing, the Dog Biscuit Story

This presentation is available on Slideshare at: (http://www.slideshare.net/neoviasolutions/strategy-first-why-you-need-a-social-media-strategy)

Part three of the objectives section, Holly talks about embracing, which is using social media as a way of developing new products and conducting market research. A very interesting case study on dog biscuits included.

Holly Hoffman, Co-founder and Chief Inspiration Officer for Neovia Solutions, an interactive agency based in Corpus Christi, TX,...

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From: neoviasolutions

Related topics : using social media to conduct market research / social media strategy slideshare / social media marketing agency

Strategy First (15/16): Choosing Your Technology

This presentation is available on Slideshare at: (http://www.slideshare.net/neoviasolutions/strategy-first-why-you-need-a-social-media-strategy)

The last part of the POST process is Technology. But which one is right for you?

Holly Hoffman, Co-founder and Chief Inspiration Officer for Neovia Solutions, an interactive agency based in Corpus Christi, TX, leads a seminar on social media best practices with an emphasis on the coastal bend area at a Del Mar College SCORE Small Business...

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From: neoviasolutions

Related topics : social media strategy slideshare / social media small business strategy

Social Media for the C-suite & Bloody Important Senior Executives - Scot McKee

Presentation by Scot McKee, Managing Director, Birddog to the International Hotel Investment Forum (IHIF), Berlin, Germany, 2012.

McKee reviews the personal challenges specific to Senior Executives engaging in social media activity. To support business brands, even the C-Suite must play its part in creating the 'Social Enterprise'. McKee discusses Brand strategy, social media, content development and digital delivery. The Hotel Intercontinental, Berlin, plays host to a presentation of...

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From: BirddogB2B

Related topics : social media branding strategy / social media branding for business / social media brand management / social media marketing strategy example / social media content

Strategy First (10/16)- People pt 4- Facebook vs Myspace

This presentation is available on Slideshare at: (http://www.slideshare.net/neoviasolutions/strategy-first-why-you-need-a-social-media-strategy)

Myspace can often get a lot of criticism, but the fact is a large percentage of the coastal bend is still using myspace. But how does it match up to facebook use? Watch the video to find out.

Holly Hoffman, Co-founder and Chief Inspiration Officer for Neovia Solutions, an interactive agency based in Corpus Christi, TX, leads a seminar on social...

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From: neoviasolutions

Related topics : social media strategy slideshare

Sweb Social Media Manager, Luis Sandoval Speaks at RISE Austin 2011

Here's a snippet of a presentation focusing on diversifying your online media strategy. Social networks should not stand alone. With some advanced usage and some strong strategies in place, it's easy to integrate them into existing efforts and get more out of your efforts. Full presentation can be found here: http://www.slideshare.net/luissandovaljr/integrated-media-strategies-rise-austin-2011

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From: swebdevelopment

Related topics : social media strategy slideshare / manage social media / social media network

Social Media Business Essentials - Analytics

Social Media Business Essentials, from http://www.cautioustrain.com is a short introductory video content series examining the key aspects of online business.

If you're looking to expand your online presence, analytics should be a key consideration for your online strategy.

"What gets measured, gets managed." - Peter Drucker

Cautious Train Media are a small independent company based in Ireland - we develop online strategy, video content and analytics for businesses.

Get in touch and tell...

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From: Cautious Train

Related topics : social media management company for small business / types of social media platforms for business / social media analytics / social media types of content / social media blogs

Rethink Content Strategy: Get More from Your Newsletter, Emails & Social Media

Web development company Infomedia shares strategy for great Twitter, Facebook and Instagram accounts — as well as newsletter and email content — using their company as a case study.

Find slides on SlideShare from @infomediadotcom:

https://www.slideshare.net/infomediadotcom/rethink-content-strategy-get-more-from-your-newsletter-emails-social-media

Learn more about Infomedia at www.infomedia.com

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From: infomediadotcom

Related topics : social media strategy slideshare

Strategy First (8/16): People Pt 2- Coastal Bend Social Media Stats

This presentation is available on Slideshare at:

If you're a business in the the Coastal Bend, this is what you want to know. Who is using social media and which kind?

Holly Hoffman, Co-founder and Chief Inspiration Officer for Neovia Solutions, an interactive agency based in Corpus Christi, TX, leads a seminar on social media best practices with an emphasis on the coastal bend area at a Del Mar College SCORE Small Business Counseling event. ....

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From: neoviasolutions

Related topics : business using social media / social media for small business

Creating Emotional Brands - B2B Marketing Summit - Scot McKee

Presentation by Scot McKee, Managing Director, Birddog at the B2B Marketing Summit, London, June 2012.

In this Birddog Case Study for Dyneema(R) - the world's strongest fiber - McKee explains how B2B brands can create emotional brand resonance across multiple online channels to maximize ROI and deliver increased customer engagement. The B2B Marketing Summit plays host to a presentation of explanation, insight and case study example from the practical world of B2B brand building, digital...

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From: BirddogB2B

Related topics : b2b social media case studies / social media branding strategy