Selected videos for topic: social responsibility marketing concept
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Fair Trade - Societal Marketing
The societal marketing concept is an enlightened marketing concept that holds that a company should make good marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests. It is closely linked with the principles of corporate social responsibility and of sustainable development.
From: Weerachote Thirawayamakul
Related topics : social responsibility marketing concept
Concepts in Marketing - Lesson 4: Ethics & Social Responsibility
“FLIP” YOUR CLASSROOM WITH OUR SUPPLEMENTAL ONLINE COURSE CONTENT!
This video is part of a complete course and was produced for educational use by Coastline Community College’s entrepreneurial division, Coast Learning Systems. Instructors/Institutions license the course content, and each student purchases a nominally priced Course Access Code. Adopt the course today and teach it tomorrow! Please contact Coast Learning Systems for more information, www.CoastLearning.org, CLS@Coastline.edu,...
From: Coast Learning
Related topics : social responsibility and ethics in marketing
Socially-Responsible Investing for Long Term Safety and Returns: Tom Van Dyck at TEDxNewWallStreet
Speaker Bio:
Tom Van Dyck has been a leader in the field of socially-responsible investing since starting at Dean Witter in 1983.
Description of Talk:
With today's stock and bond markets in constant flux, and the concept of long-term investing used often to camouflage outmoded styles of wealth preservation and appreciation, how are individual investors - of any size - to see a way forward? Socially-responsible investments can deliver returns that are market rate and durable, as Tom Van...
From: TEDx Talks
Related topics : social responsibility marketing concept
New Horizons 2014: How to Design and Deliver Social Programs that Influence Behaviour
Using illustrated examples from many fields of social behavioural influences around the world, this keynote presentation at the New Horizons in Responsible Gambling conference examines why contemporary social programs aimed at influencing pro-social behaviour need to be delivered in a more sophisticated way than in the past. Dr. Jeff French explores what we know about how to influence behaviour and how people make decisions derived from fields including social psychology, behavioural economics,...
From: BCLC
Related topics : explain concept of social marketing
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