Marketing FAQ's : What Is Societal Marketing?

Societal marketing is an approach that companies take when they are socially responsible. Discover what societal marketing is with help from a marketing director in this free video on marketing basics.

Expert: Abelardo Cruz

Bio: Abelardo Cruz is currently the director of international sells, marketing and client services for the Qualfon calling center company and the CEO for JEM and MHC Group.

Filmmaker: Izabel Hoyos

Series Description: Marketing is a crucial part of any organization....

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From: eHowEducation

Related topics : marketing director / social video marketing

What has been the impact of social responsibility in marketing today?

Diana Robertson, Professor of Legal Studies & Business Ethics, The Wharton School

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From: FastForward

Related topics : social responsibility and ethics in marketing

UAF Principles of Marketing class / Chapter 3

Out-of-control external environmental factors followed by a dose of ethics, social responsibility and green marketing.

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From: UAF School of Management

Related topics : social responsibility and ethics in marketing

Webcast: Who's on First - Managing Enterprise Social Media Risk

Who's responsible for social media risk management in your organization? If your enterprise is like most, answering this question can be a real challenge.

Social media has quickly proven to be a tremendous resource for marketing, human resources, support, and many other business functions. However, that same communications tool can also introduce a significant amount of risk to an organization - risk to corporate compliance, from security threats, employee error and abuse, and much...

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From: Nexgate

Related topics : social media management tools / manage social media / social media marketing questions / social media marketing tools / marketing through social media

What advice for marketers as they incorporate corporate social responsibility into their strategy?

Peggy Conlon, President & CEO, The Ad Council

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From: FastForward

Related topics : corporate social responsibility and marketing

Ask ReachLocal: Your Online Marketing Questions, Answered!

We're launching a new video series called Ask ReachLocal -- and we need your questions!

Each week, we'll showcase a question from a real local business owner. Then, we'll answer that question in a video response.

Have a question about: search engine marketing, display advertising, remarketing, social media marketing, mobile marketing, online reputation management, web presence, deal commerce, or something else? Just leave us a comment!

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From: reachlocal

Related topics : search engine marketing social media / social media online reputation management / online reputation marketing / marketing through social media / social media reputation management

Direct Response Email, Social Media and Internet Marketing Consultants (443) 300-6148

http://directresponse360.com

We show companies how to increase their profits and lower marketing cost by using assets that are overlooked by 95% of all businesses.

Our mission is to provide small to mid-size to large business owners like yourself with affordable internet marketing services to assist you with your online and offline promotion and marketing efforts.

Here at Direct Response 360, we are internet marketing consultants that help businesses slash their marketing costs and...

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From: DirectResponse360

Related topics : internet social media marketing services / direct marketing media / social media marketing companies

Direct Response Social Media Marketing from Plan2Profit

Too many firms chase after "likes" and "followers" while overlooking the opportunity to generate leads and grow revenue directly from social media sites like Facebook and LinkedIn. Plan2Profit will develop a direct marketing strategy for your business, execute it for you, and track the ROI of the campaign so that you know without any uncertainty that it's working. Visit www.plan2profit.com/direct-marketing-social-media for more info!

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From: Plan2Profit LLC

Related topics : social media sites like facebook / direct marketing media strategy / social media marketing firm / social media marketing business opportunity / social media marketing roi

Green Marketing: Leveraging Your Social Responsibility to Improve Profit

Do your ethical and green business practices give you a marketing edge? Yes they do! Find out how in Ventureneer's webinar.

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From: TheVentureneer

Related topics : social responsibility and ethics in marketing

Crisis management in a social media landscape

Red Alert: Crisis management in a social media landscape

Your organization faces more crises today than it did last year as a result of social media. This webinar presents a practical approach to dealing with them for communicators and business executives.

What will you learn?

• How social media has changed the nature of crises organizations face

• How to monitor for crises before they get out of control

• A workflow to evaluate your response to a crisis

• Tips about how to...

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From: Morgan McLintic

Related topics : social media and business marketing webinar / manage social media / free social media training / reputation on social media / social media today