SALA 8 22 006 Driving social media adoption in the enterprise, IBM case study

By Delphine Remy-Boutang, WW Digital, Social Media Marketing Manager, IBM.

Reflecting on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change, this session will focus on Empowering Change through Collaboration. As the largest consumer of social technologies, IBM is a role model and case study for the transformation into a social business, on all fronts - technology, policy and practice, this presentation will showcase IBM...

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From: OMExpo

Related topics : b to b social media case study / social media impact on marketing / social media marketing services / marketing through social media / social media management services

Succeeding with Social Media Part 3: Copyright and Legal Issues

In this video we learn about copyright issues, content sharing and creating a social media policy. Megan also reminds us about guidelines for using the Church's logo. The logo, guidelines and related documents are available at www.Adventist.org (link to http://www.adventist.org/world-church/logo/index.html)

Quick Tips:

Read the Terms and Conditions of the social media channels you want to use

Respect copyright laws (do not use what you do not own)

Use model release forms when photographing...

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From: AdventistRiskMgmt

Related topics : social media legal issues / social media policy / using social media / social media plan / social media content

DIGITAL FUNDA- Important Role of Social Media in Brand Building

In today's digital environment Social Media marketing is a must have strategy for branding. This video explains how your business can be benefited from social media. How you can increase the reach and optimize your presence in the digital market.

This year, let's go Digital!

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From: Digifish 3

Related topics : social media brand building / benefits of social media marketing for business / social media today / social media optimization strategy

5 priorities for PR Comms teams when monitoring and analysing social media

Social Media touches on many areas within a business from customer services to marketing campaigns to reputation management.

Many tools are available to help businesses and brands monitor social media, manage interactions and publish content to social channels. But what role should PR and Comms play in the process? If another internal team is directly responsible for social activity does that mean PR teams are able to ignore it while they focus on traditional comms and media channels?

In...

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From: Gorkana Uk

Related topics : monitoring social media channels / social media monitoring tools / social media reputation management tools / social media branding for business / social media brand management

Catholic Social Media Awards

CSMA Awardees are the following:

ALDUB NATION: Catholic Social Media Achievement Award for spreading Kalye Serye values online through inspirational posts and tweets.

TAPE INC.: Catholic Social Media Achievement Award for producing Kalye Serye which gives importance to promoting treasures Christian family values that transcend their homes and inspire other people including in cyberspace.

NICOMAINE "YAYADUB" DEI CAPILI MENDOZA: Catholic Social Media Achievement Award for being influential to...

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From: Areopagus Communications

Related topics : social media award / online social media

Social media's role in reporting breaking news

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From: CBS6 Albany

Related topics : social role of media / social media report / social media news

Using Social Media for TV Audience Engagement

Engaging audiences through social media is a valuable tool for TV broadcasters to obtain feedback and increase their market share of viewers. But which are the right online platforms that complement the viewers' TV experience and how can they be leveraged to maximize audience? IQPC talked to two of the top media influencers in the Middle East about how social media is impacting the viewing choice of audiences in Saudi Arabia. Find out what are the main roles that social media plays in TV...

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From: iqpcme

Related topics : social media audience engagement / using social media marketing / social media tools / social media online marketing

The Role of Social Media in our Lives | Jake Swayze | TEDxSouthPasadenaHigh

People, teenagers especially, need to evaluate the role of technology and social media in their lives. In his talk, Jake describes his experiences with social media as a teen and explores the effect it has had on his generation.

Jake is a student at South Pasadena High School. He is passionate about the topic of his talk: the changes that the digital age has brought about on teens like him.

This talk was given at a TEDx event using the TED conference format but independently organized by a...

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From: TEDx Talks

Related topics : living social media

Maudy Ayunda as Speaker on the Global Media Forum: on Social Development through the Social Media

Received a copy of the speaking session I contributed in last summer and decided to share it with you guys. :)

The Global Media Forum, under UNESCO, outlines and scrutinises the role of the media as a tool for development today and in the future. The Global Media Forum adopts this Road Map to realize the potential of the media to contribute to sustainable development, and to promote the inclusion of a goal acknowledging the importance of freedom of expression and independent media in the...

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From: Maudy Ayunda

Related topics : role of media in social development / social media promotion tools / social media today

social media monitoring

Social media monitoring an Important role in social media.

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From: digital marketing

Related topics : monitoring social media