Social Complexity 13: Network Diffusion

The study of network diffusion tries to capture the underlying mechanism of how events propagate through a complex network, whether the subject of interest is a virus spreading through some population, the spreading of some social movement, some new fashion or innovation or it may be a marketing message through an online social network. In this video we will be covering some of the primary considerations when looking at the process of diffusion including; how will the structure of the network...

View more

From: Complexity Academy

Related topics : online social networking marketing

The Spontaneous Emergence of Collective Behavior

From the mediaX Seminar, Science Storytelling & the Power of Participation; Damon Centola discusses the impact of network “topology” – the graph-theoretic structure of social ties in a network – and “homophily” – the similarity or differences between connected members of a population – on behavior change in large online populations. His research results show how these factors can directly alter behaviors at both the individual and collective...

View more

From: Stanford

Related topics : structure of online social network

The Social Media Platform : Cube7Bonofa

SOCIAL NETWORK MARKETING

The Internet has been continuously growing for years. Today, the German Internet business is worth about 75 billion Euros. By 2016 it is estimated that the total volume of the Internet market will grow considerably further - to more than 118 billion Euros.

When BONOFA AG was founded, the main question was how to incorporate classic sales structures into the online market of the future in order to be part of this amazingly growing market.

The answer was surprisingly...

View more

From: Harsh Vardhan

Related topics : internet marketing social networking / social media network marketing / structure of growing social networks / social media platforms for marketing

Peer to Platform: Artist Collective vs. Social Network

This panel discussion highlights the overlaps between the way in which a radical artist collective functions and how individuals operate together within social networks.

If the radical artist collective is posited as a network for shared political ideals and collaborative production, could it be proposed that an emerging generation of digitally-native artists is more comfortable establishing such structures online? Perhaps the accessibility of virtual space, the promise of relative anonymity...

View more

From: ICA

Related topics : artists social network