Brand advocacy: how to build a passion brand

A few brands are driving true passion and excitement. How do you inspire customers to do marketing for your brand?

Speakers:

Barbara Iliopoulos, Social Marketing & Community Manager - Asia, Middle East & Africa,

InterContinental Hotels

Widhadh Waheed, Director of Social Media Marketing, Shangri-La International

Jessie Chou, Senior Vice President, Marketing & Theatre Operations, Human Resources, Greater China, IMAX

Laura Balkovich, Head of Social, Asia Pacific, Google

Moderated by:

John Bell,...

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From: Branded Asia

Related topics : social media community manager / social media brand management / marketing through social media / branding social marketing / manage social media

Twitter, Facebook and why social media matters

Its okay to let sites like Twitter and FaceBook point to trends in breaking news, but it still takes good, old-fashioned journalistic fact-checking with trusted sources to write it right.

That was the message from panelists of the April 16 PCLI discussion, Twitter, Facebook and why media matters.

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From: PressClubofLI

Related topics : social media sites like facebook

5 Minutes on Social Advertising with Michael Nutley, New Media Age

As part of Social Media Week London Viadeo hosted an event centred around the future of advertising. We took the opportunity to have a quick interview with Mike Nutley, Editor-in-Chief at New Media Age to find out how he thinks the rise of social media will affect advertising, how the relationship between advertisers and customers will change and how to measure what matters.

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From: Viadeo

Related topics : advertising age social media / social media measurement

BALI : BE A LIVING INSPIRATION / Why Essena O'Neill quit social media

BALI : BE A LIVING INSPIRATION

The idea that each one us has the ability to inspire others.

Using social media to help, support and inspire each other.

Social media the intention of which was to bring people closer is instead distancing us from each other. We are creating these identities online which are not truly us and in doing so creating a void inside us which our phones and gadgets cannot fill.

The reason Essena O'Neill quit Social media. We compare ourselves constantly with these fake...

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From: DHRUVISM

Related topics : social media help / living social media / online social media / social media social

ZappiStore partners with Replise: Social Media Intelligence

Zappistore partners with Replise to add social media tools. Check out more: https://goo.gl/zqQrYa.

★Subscribe here : http://goo.gl/3vlWVK★

Online research platform, ZappiStore, has added Mind Radar and Social Scan social media assessment tools from Replise to its research tools.

ZappiStore uses technology to make industry-leading market research much faster and more cost-effective. This enables clients to generate insights which fuel their businesses in a matter of hours, bringing the...

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From: ZappiStore

Related topics : using social media as a market research tool / social media intelligence / social media marketing news

Diplomacy 2.0—Why Social Media Matters

Andrew Crosson

Foreign Service officer

Crosson discusses the pros of student internships with the Foreign Service.

3/22/2012

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From: BYU Kennedy Center

Related topics : why social media matters / social media services

Why Social Media Matters in Medicine

Mike Sevilla, MD at 2015 New Jersey Academy of Family Physicians annual meeting in Atlantic City on June 12, 2015

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From: Mike Sevilla MD

Related topics : why social media matters

How to Handle Trolls and Haters | Social Media Etiquette for Christians

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If you've been on youtube or any social media for that matter for a period of time, chances are you've had a run-in with internet trolls or haters. What do we do when people comment mean or rude or just plain ignorant things? I'm not sure the...

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From: ThatChristianVlogger

Related topics : social media etiquette

Anderson Cooper to Discuss Study On Teens and Social Media

CNN these days is all about the headlines, but Anderson Cooper will tackle a topic tonight that he hopes generates headlines of its own. The anchor’s “Anderson Cooper 360” worked with child psychologist Dr. Marion Underwood and sociologist Dr. Robert Faris to analyze hundreds of posts on Instagram, Facebook and Twitter from eighth-graders over a period of six months. In all, 150,000 posts were analyzed and the insights will be presented Monday evening on the show at 8 p.m. in an hour-long...

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From: Wochit News

Related topics : why social media matters / social media news

Social Media Video - Sydney

Malcolm Auld from MAD talks about 'Social Media Truth' and why his agency likes UpsideDown Productions for professional video production in Sydney. "Where is Social Media going? No one really knows. The fact is Social is here to stay so it's just a matter of how marketers and businesses can get involved in it to get a return on their investment like any other media channel. If you are an organisation that is looking to do regular video, you need good quality, good consistency, good production...

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From: UpsideDownTV

Related topics : social media marketing agency / social media agency / why social media matters to your business / marketing through social media / social media media