The Promise Of Social Media Analytics
Social media has enabled consumer word of mouth to evolve from relatively isolated groups to mass audiences that are now larger than many traditional media audiences. The resulting mass volume of social message data is being captured by corporations in an effort to identify what consumers are saying about their brands. This presentation will take you inside the world of big data and the strategies used by corporations to capture, analyze, and interpret the consumer messages collected across...
From: villanovauniversity
Related topics : social media analytics / social media relations
Social Media in the C-Suite: Listening, Learning and Creating a Strategy from the Top Down
As social media becomes more pervasive in the modern business landscape, creating a strategy for its use can no longer be confined to the tech or marketing side of any operation. In the recently released book, Social Media Leadership: How to Get off the Bench and into the Game, author Michael F. Lewis, chairman and CEO of social media services company Social Strategy1, offers managers a guide to understanding and leveraging tools such as LinkedIn, Facebook, Twitter and Groupon.
Social...
From: SocialStrategy1
Related topics : social media listening strategy / social media management company / social media management services / social media marketing strategies / social media market research companies
VTV Interview: Social Media vs. Online Reputation Management
Expert: Daniel Edward Craig, Hotel Consultant
Social media is an extremely hot topic in the hotel industry today. TripAdvisor branded sites alone make up the most popular and largest travel community in the world. The challenge for hoteliers is keeping up with and managing the content and conversations online. In this episode you will learn:
- How social media differs from online reputation management
- How to use your content strategy for social media and reputation management
- Basics of...
From: Leonardo
Related topics : social media online reputation management / hotel social media reputation management / social media brand management / manage social media / reputation on social media
Brand Protection: Crisis Communication and Social Media | AKHIA
http://www.akhia.com In the age of social media, negative incidents can be amplified around the world at alarming rates. It’s important for companies to develop rapid response plans that incorporate social media. Watch this video to hear CEO Jan Gusich talk about the three big communication mistakes companies can make in a crisis.
From: AKHIA
Related topics : social media crisis communications / social media plan / social media branding / social media companies
Online social networking can be good for teens
The social media world isn't always risky for teens. A UC Irvine study suggests it can be beneficial to their social and emotional development.
From: University of California
Related topics : social online network / world social media / online social media
Social media changing language and the way we communicate
Social Media Scientist Dan Zarrella tells us how social networking sites and mobile electronic devices are changing the world. Communication is evolving with technological advances and scientists are studying the way we speak digitally.
From: marissaschwartznews
Related topics : has social media changed the world of language / social networking sites have changed communication / social media social
How To Build An Employment Brand To Attract the Best Talent on Social Media
Zapar, the "Most Connected Woman on LinkedIn" and Zappos' candidate experience & engagement czar, will share her social media secrets, best practices and actionable tips for building a world class employer brand.
In this session we discussed:
Real world examples of the power of driving a magnetic employer brand through social media and professional networks
Actionable insights, expert tricks and helpful tools for building and refining your social branding strategy today
A look at social...
From: Recruiting Blogs
Related topics : social media brand building / social media branding strategy / social media brand management / social media today / social media management tools
How Small Businesses can use Social Media effectively
The webinar talks about how small businesses can use these 6 tactics to survive on social media!
Download the PDF here: http://ow.ly/THPOZ
and the presentation slides here: http://ow.ly/TSB3D
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product...
From: Ella Ella
Related topics : business using social media / social network for small business / manage social media / social media plan / social media today
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From: Matthew Jaeger
Related topics : free social media marketing online course / social media marketing companies / free social media marketing courses / social media marketing tutorial / social media marketing services
How to Use Google's Site Command to Search Facebook, Twitter & Social Media Platforms
For effective social media marketing, you gotta know how to search and find pages to emulate. (Free materials at http://bit.ly/site-command). In this video, Jason McDonald explains how to use Google's site: command to be able to identify Facebook, Instagram, Pinterest, etc., pages. For example, if you make 'organic food,' you'd want to find Facebook or Twitter pages of competitors or similar companies that sell 'organic food.' Using Google's site: command you can leverage the world's best...
From: jmgrp
Related topics : search engine marketing social media / marketing through social media / social media social