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3 selected videos
Clinique: Optimising new channels of communication to get closer to the consumer
According to New York-based Luxury Lab, Clinique is number one in its "Digital IQ Index of Beauty brands". The index quantifies the digital competence of 4 beauty brands by accessing brand websites, digital marketing strategies, social media initiatives and mobile applications.
In this presentation Emily Culp, VP Global Digital Marketing for Clinique shares how Clinique leverages search, social media and mobile to help them identify consumer insights, consumer trends, incorporate feedback on...
Related topics : luxury brand social media marketing / social media branding strategy / social media marketing websites
Simone Versteeg - Dell: presentation introduction for Enterprise Marketing 2 0 (EM20)
An introduction to Simone's session at the EM20 (Enterprise Marketing 2.0) event, 12-13 October 2011, Amsterdam.
LEVERAGING SOCIAL MEDIA TO DRIVE VARIOUS BUSINESS FUNCTIONS
• Hearing insights from both a B2B and B2C perspective
• Why social media matters
• Examining Dell's social media command centre
• Building an online influencers relations program (CAP days)
• Listening, engaging and acting through social media effectively
• Hearing about Dell's Community University...
Related topics : why social media matters to your business / social media engagement / internal social media / marketing through social media
Carolyn Clarke presenting at Enterprise Marketing 2.0, October, Amsterdam #em20
Carolyn Clarke, EDF, will be presenting at Enterprise Marketing 2.0 conference in Amsterdam, October 12-13 2011. Online marketing and Social Media strategies - what's next?
Related topics : social media online marketing / enterprise social media strategy presentation / marketing through social media
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