SAP
Rank: 1027 / 4486
4 selected videos
SAP's Business-to-Business (B2B) Marketing Strategy at the Adobe Summit 2013
http://spr.ly/YTSAP Shawn Burns, Global Vice President, Digital Marketing at SAP and Dan Barnicle, MD, SapientNitro, share SAP's Business-to-Business (B2B) Marketing Strategy at the Adobe Summit 2013. They explain how a shift has occurred in the business-to-business (B2B) marketing space making it time to rethink outdated notions of the B2B Customer Experience. Learn how SAP is addressing today's digital marketing challenges and is optimizing customer experience by integrating Search Marketing,...
Related topics : social marketing business / b2b social media marketing / digital media marketing strategy / social media marketing strategy
Social Media Week: Timo Elliott rethinks marketing from scratch
We'd like to share a great article from Social Media Week in the Danish Marketing magazine -- Markedsforing -- with Timo Elliot around Rethinking Marketing from Scratch -- the new ROI -- Return on Interesting.
Related topics : social media marketing article / social media marketing roi
Future of Retail: Luxottica Social Media
http://sap.com/conversations Michael Braine, CIO of Luxottica North America discusses how his company uses social media to engage customers. Watch the video with Jim Fields, VP Marketing at SAP and Michael Braine, CIO of Luxottica North America. For more content: http://sap.com/conversations
Related topics : using social media marketing / social media marketing companies
Harnessing Big Data to Optimize Insights and Visibility in Sales and Marketing
http://spr.ly/YTConsumer
In the consumer industry, internal and external data is all around you from orders, shipments, market research, retailers, social media, promotions and much more. How can you harmonize all this data into relevant and timely information? Learn how with SAP Trade Promotion Optimization at SAP Demand Signal Management.
Related topics : social media for market research / social media marketing industry
4 Resources