MktgScience

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5 selected videos

Augment Me - Marketing Strategies for a Post-Social Media World

The digital "augmentation" of people, products, and places suggests new marketing strategies that go beyond Facebook and other social media platforms. Donna Hoffman, University of California, Riverside, discusses key marketing trends, including "gamification," digital signage, and "augmented retailing."

http://www.msi.org

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Related topics : social media marketing strategies / digital media marketing strategy

Social Media Intelligence - Wendy Moe

Wendy Moe of University of Maryland discusses recent findings on users' online social media behavior at MSI conference "Social Media and Social Networks: What Are They Good For?" held in Boston, MA on December 3-4, 2013.

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Related topics : social media conference / online social media / social media intelligence / social media social

Social Media: Beyond Communication to Changing the Marketplace

Jennifer Aaker, Stanford University, discusses how individuals have created movements, brands, and ideas with great impact, by leveraging social and traditional media.

http://www.msi.org

http://www.dragonflyeffect.com

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Related topics : social media changed communication / social media branding

Social, Technological, and Economic Forces Affecting Market Research over the Next Decade

Scott McDonald, Condé Nast, discusses the impact of social, technological, and economics forces on marketing research at MSI's Trustees Meeting in Boston on April 10-11, 2014 (Edited highlights)

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Related topics : social forces marketing

Think Socially: Identifying Opportunities for Value-Driving Social Media Marketing

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Related topics : social media market opportunity