Carlson School of Management
Rank: 1123 / 4486
3 selected videos
Social Media and Data Analytics for Digital Marketing
Today's socially networked businesses need marketers, data analysts, and IT professionals who can work together to draw business intelligence and economic value from social media. Professors Ravi Bapna and Anindya Ghose talk about how our Executive Education social/data course provides the analysis tools and the business context to make smarter use of social media and its data.
For more information on the Carlson School and its research, visit http://www.carlsonschool.umn.edu.
Related topics : social media marketing for business schools / using social media as a market research tool / social media network marketing / social network analysis business / marketing through social media
Social Media and Business Analytics Collaborative
Professor and program director, Ravi Bapna, introduces the new University-wide Social Media and Business Analytics Collaborative (SOBACO), which will be housed within the Carlson School of Management. SOBACO is seed funded from the President Kaler and Provost Hanson with the aim of positioning the University of Minnesota at the knowledge frontier of the intersection between social media and business/societal problems.
For more information on the Carlson School and its research, visit...
Related topics : social media in business / social media analytics
Do Your Online Friends Make You Pay?
Is peer influence at play in large-scale online social networks? That was a question Carlson School of Management Professor Ravi Bapna and Assistant Professor Akhmed Umyarov explored in their research into consumer social network behavior.
The pair attempted to uncover whether the primary driver of correlated behavior is peer influence or homophily, which is the tendency of people to associate with like-minded individuals.
Learn more at http://www.carlsonschool.umn.edu/faculty-research.
Related topics : schools and online social networking / social network research questions
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