Kaye Sweetser
Rank: 1128 / 4486
3 selected videos
Social Media and Political Attitudes in College Students: Corbin Research Presentation
Nicola Corbin, 1st year doctoral student at University of Georgia, presents "On Their Home Court:
Social Media and Political Attitudes in College Students." Through an online survey method, this study of the uses and gratifications of social media explores what needs are satisfied when college students use online social media for political information. A factor analysis resulted in three motivations: guidance, information seeking/surveillance and social utility/entertainment. Guidance emerged...
Related topics : college students and social media use / social media analysis online / social media measurement
student research present on nonprofits using social media
This paper, "Profiting Public Relations: A Look at Social Media Use in Nonprofit Organizations," was produced for ADPR 3510 in Dr. Kaye Sweetser's public relations research class at the University of Georgia. Here Lindley Curtis, Carrie Edwards Elizabeth Elmore, Kristen Fraser, Sheryl Gudelsky, Jenny Holmquist and Kristin Thornton present it during the spring 2008 semester.
Related topics : social media public relations / organizations using social media
segment audience: 1 metric, 1 minute
Dr. Kaye Sweetser from UGA quickly discusses how you can use audience segmentation as a way to make regular social media metric reports more focused. This is a part of a social media measurement series for her students called "1 Metric, 1 Minute."
Related topics : social media audience segmentation / social media metrics / social media report / using social media
3 Resources