mobiumtv

Rank: 1169 / 4486

3 selected videos

Social media that work for b2b

Paul Gillin, author of Social Marketing to the Business Customer, talks about what makes b2b different than consumer social media and what works for business marketers. Including examples.

Mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries. we changes things. we believe things. we see things differently, think differently and do things differently. we help change agents craft their brand...

View more

Related topics : b2b social media marketing / social media marketing strategy example / social media branding for business / social media marketing firm

The effects of social media on buzz

Emanuel Rosen presents a new, state-of-the-art look at the principles at work in social networks that affect word of mouth communication. What are the implications of these principles for business marketers? How have the fundamentals of social networks changed in the era of LinkedIn, FaceBook and Twitter?

Mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries. we change things. we believe in change. we...

View more

Related topics : social marketing business / social media changed business / social media network marketing

The power of an empathetic b2b brand

Dave Kerpen, best-selling author of Likeable Social Media and The Likeable Company, offers 7 best practices that b2b brands can use to become authentic and amiable enough to succeed in a hyper-connected society.

Mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries. we change things. we believe in change. we see things differently, think differently and do things differently. we help change agents...

View more

Related topics : b2b social media best practices / social media branding strategy