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3 selected videos
Social media that work for b2b
Paul Gillin, author of Social Marketing to the Business Customer, talks about what makes b2b different than consumer social media and what works for business marketers. Including examples.
Mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries. we changes things. we believe things. we see things differently, think differently and do things differently. we help change agents craft their brand...
Related topics : b2b social media marketing / social media marketing strategy example / social media branding for business / social media marketing firm
The effects of social media on buzz
Emanuel Rosen presents a new, state-of-the-art look at the principles at work in social networks that affect word of mouth communication. What are the implications of these principles for business marketers? How have the fundamentals of social networks changed in the era of LinkedIn, FaceBook and Twitter?
Mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries. we change things. we believe in change. we...
Related topics : social marketing business / social media changed business / social media network marketing
The power of an empathetic b2b brand
Dave Kerpen, best-selling author of Likeable Social Media and The Likeable Company, offers 7 best practices that b2b brands can use to become authentic and amiable enough to succeed in a hyper-connected society.
Mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries. we change things. we believe in change. we see things differently, think differently and do things differently. we help change agents...
Related topics : b2b social media best practices / social media branding strategy
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