The LexBlog Network
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11 selected videos
Social Media and Legal Marketing: Why Firms Should Be Social
Scared of social media? Anna Stevens, marketing director at Gaslow & Frankel, explains at the LMA 2014 conference the benefits of law firms using Twitter, Facebook and other networks even when adoption has been slow.
For more of LXBN's coverage of the event, visit http://www.lxbn.com/lma
Related topics : social media marketing firm / social media marketing events 2014 / using social media marketing / social media network marketing / marketing through social media
Adam Stock of Allen Matkins on Mobile Marketing and Measuring Social Media Success at Law Firms
Continuing LXBN's coverage of Hildebrandt & West LegalEdcenter's Social & Digital Media for Law Firms Forum, we bring in the second of the two program chairs, Adam Stock, Director of Marketing & Business Development at Allen Matkin. In our interview, he explains why he's looking forward to hearing mobile marketing covered at the program, how you measure the success of your social media efforts and why there's no easy answer when it comes to incentivizes lawyers to use social media in their...
Related topics : measuring social media success / social media marketing firm / using social media marketing / social media firm / marketing through social media
Tips for Attending a Conference: How You Can Use Social Media
Believe or not, social media can help you build real-life relationships. Lindsa Griffiths of the International Lawyers Network speaks with Colin O'Keefe of LXBN TV on how they can use social media to get the most out of the 2014 Legal Marketing Association Annual Conference.
For more video interviews, visit http://www.LXBN.com/LMA
Related topics : using social media marketing / social media help / social media tips / internal social media
Trends in Legal Marketing: Social Media and Blogging
Lorraine Sullivan, director of marketing at Farrell Fritz, discusses how the firm has been using social media to bump its marketing efforts in the past few years. Blogging, in particular, has helped some of the firm's younger lawyers establish their expertise in more niche parts of the industry.
Related topics : social media marketing firm / using social media marketing / social media marketing trends / blogs and social media / social media firm
Social Media Has Yet to Change Law Firm Website Design—Burkey Belser
Social media has changed so much on the web, but according to Greenfield Belser's Burkey Belser, one of the world's pre-eminent web designers for law firms, social media has yet to change the design and functionality of law firm websites. Sure, there are Twitter feeds and share buttons but not too much else has changed. Belser will be speaking as part of the Innovation in Websites session at the Legal Marketing Technology Conference October 11th in San Francisco.
Related topics : best social media website design / social media changed marketing / social media firm
What Employers Can Learn about Social Media Policies from the NLRB's Report—Mark Theodore
There aren't two topics discussed more by LXBN authors than the NLRB and the intersection of employment law and social media. When those two topics intersect, everyone wants to talk about. So, as the NLRB released its third report on social media—this time focusing exclusively on employer social media policies—we saw an explosion of discussion on the LexBlog Network. To cut to the root of it, and break down what this report means for employers, we bring in Mark Theodore, Partner in...
Related topics : social media policy / social media report / social networking policy for employers / social media topics
Survey Reveals the Role Social Media Plays in Mergers & Acquisitions—Kareen Zimmer
There's no doubt, social media is rapidly changing the way companies go about their business. But, as could be expected, some industries are more quick to change while others are more cautious—or even skeptical. So while a recent survey by Fasken Martineau sheds light on widespread use of social media in mergers and acquisitions, it also tells us there's still a long ways to go. Joining me to explain the findings of the survey is Fasken Martineau attorney Kareen Zimmer, author on the firm's...
Related topics : acquisitions social media / social media changed business
Illinois' Social Network Password Law May Inhibit Legitimate Business Activities—Philip Gordon
The Illinois Senate and House passed a bill that will soon make their state the second in the country to have a law prohibiting employers from asking employees for their credentials to social networking sites. While this surely makes employees happy, the law and ones like it have the potential to inhibit legitimate business activities. On today's episode of LXBN TV, Philip Gordon—Chair of the Privacy and Data Protection Practice Group at Littler—explains the basics of Illinois law, how it...
Related topics : employee social networking sites / how to make a social network site
Wikipedia a Valuable but Forgotten Tool in Enhancing Law Firm Reputation: Greentarget's John Corey
Twitter, blogs, Facebook, Linkedin: all obvious and widely-used tools when it comes to boosting your lawyers' and law firm's reputation on social media. But as Greentarget Founding Partner & President John Corey explains, general counsel are paying attention to Wikipedia—so your law firm probably should too. In his interview with LXBN TV at The Hildebrandt Institute and WestLegalEdcenter's Social & Digital Media for Law Firms Forum, he shares survey results on how the site is used by general...
Related topics : social media laws / social media firm / reputation on social media
As More States Implement Social Media Password Laws, There's Still Some Blind Spots—Scott Schaefers
As could be expected, employer-side lawyers aren't too fond of this trend toward laws preventing them from asking their employees for their social media credentials. But it isn't only because it makes things like legitimate workplace investigations more difficult, but also because employers could get around them if they wanted to—as my guest today on LXBN TV explains. That guest is Seyfarth Shaw's Scott Schaefers, author on their Trading Secrets blog.
Related topics : social media laws