ClickZAsia
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6 selected videos
ClickZ Connect: Weibo Marketing for Social Branding, Social CRM and Social Commerce
ClickZ columnist Alvin Wang interviews Ken Hong, GM of Sina Weibo Marketing Strategies on how to leverage Weibo to drive results and avoid zombie users from polluting your brand's social marketing metrics.
Hong shares with ClickZ readers how brands could use Weibo Marketing for Social Branding, Social CRM and Social Commerce via its Enterprise Weibo account.
He adds that to avoid being swallowed by zombie fans, brands should focus on engagement metrics and fan value.
Related topics : branding social marketing
Oakley on Social Marketing in Indonesia
Elisabeth Winiartati, digital and ecommerce manager from Oakley Indonesia shares how to get buy-in from her boss to invest in digital tools and advises what marketers should know about social media marketing in Indonesia.
Related topics : social media marketing tool / marketing through social media / digital media marketing
RS Components: Lead Generation through Search and Social
Marcelo Wesseler, head of eCommerce at RS Components Asia Pacific shares how social media is a good tool to shape opinion in the buying process and its relation to ecommerce.
Related topics : social media components / social media search tools
Content Marketing in China with PHD Head of Digital Strategy
How does Content Marketing play a role in media planning? And how is branded video content in China different from the West?
Lars Bjorge, head of digital strategy at PHD China tells ClickZ his views from his Shanghai office.
Related topics : digital media marketing strategy
WeChat vs Weibo for Luxury Brands - Starcom China
Tencent's social mobile app WeChat is fast gaining popularity in China and brands are evaluating their investments on Weibo, China's most popular social networking site.
Ker Loon Ang, digital director at Starcom China shares his advice on how luxury brands should approach WeChat and Weibo marketing in China.
Related topics : popularity of social networking sites / mobile social network site
Position2 CEO on Social in India
Rajiv Parikh, CEO at Position2 shares 2 case studies from Pepsi and ICICI bank in India using social marketing to connect with consumers and talks about why SMEs should invest in social as well as how marketers in India should use social marketing smartly.
Related topics : social marketing
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