CNBCAfrica
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18 selected videos
Exploring social media sentiment on airline travel
Over the past few weeks we have seen how social media insights helped one better understand the sentiment toward companies and industries. Today we're looking at the airline industry - one that I am sure is used to its fair share of complaints from cranky travellers waiting in queues, missing flights and losing luggage. Melanie Malherbe, Head of Client Engagement at BrandsEye joins CNBC Africa for social media analysis & insider research.
Related topics : travel industry using social media / social media help / social media analysis / social media research / social media engagement
Tracking the latest social media trends with BrandsEye CEO JP Kloppers
This week on BrandsEye media monitoring we look at value of data analytics and how can brands best use it as a tool to better respond to consumers? JP Kloppers, Chief Executive of Brands Eye joins CNBC Africa to discuss an industry facing sectors in the market and what sentiment says about them.
Related topics : latest trends in social media marketing
Online Reputation Management with Tim Shier
(www.abndigital.com)
According to renowned German philosopher Frederic Nietzsche 'it's easier to cope with a bad conscience than with a bad reputation', and in an age where reputations could be built or destroyed with a simple click of a mouse, or a single tweet - knowing and understanding what consumers are saying about you could make or break your business. This is where on-line reputation management comes in. Joining me in studio today to give us some insight into the world of on-line...
Related topics : bad online reputation management / online business reputation management / manage your online reputation / business reputation management / reputation managers
Protecting your Intellectual Property in Technology
(www.abndigital.com)
If the Winklevoss twins knew that their campus website would be the basis for what's now known as the world's leading social networking site, they probably would have registered their idea. Yet as the Oscar nominated film The Social Network has shown us, Intellectual property rights were not on their minds when they commissioned Mark Zuckerburg to design their original Harvard campus website, which we now know was a $65 billion dollar mistake. ABN's Natascha Jacobz spoke...
Related topics : leading social networking sites / campus social networking site / social network site design
Social Media Driving Change in Africa
We looked at the role of social media and on-line communities in driving change in Africa. World Wide Worx's Arthur Goldstuck enlightened us on the power of social media on the continent.
Related topics : role of media in social change / social media social
Tracking S.A's social media trends
JP Kloppers, Chief Executive of BrandsEye joined CNBC Africa for a look at this week's social media moods and penetration. From a customer experience gone wrong to whom is watching one of South Africa's TV shows and why.
Related topics : social media trends / social media tracking
Reputational Management Strategies - Part 1
(www.abndigital.com)
In a world where branding is key organisations cannot just reply on corporate communications strategies, but need to adopt reputational management strategies as well, preparing themselves for when something goes wrong. Personal Branding has become an important element for both individuals as well as organisations. Joining ABN's Jacqui Nel in studio is Liezl Gottert, Donna Rachelson and Dominik Heil.
Related topics : corporate reputation management strategy / reputation management personal branding
Social Media in Africa with Nkiru Asika
At the 2013 Social media week, currently on-going across 10 cities Worldwide, ABN's Tosin Olaseinde spoke to Nkiru Asika, CEO at Enterprise Creative on how social media has aided development in Africa.
Related topics : africa social media
Tracking social media activity in S.A
It's been another busy week in South Africa - from the search for Thuli Madonsela's replacement for Public Protector to the Hawks circling around Finance Minister, Pravin Gordhan. CNBC Africa is joined by Melanie Malherbe, Head of Client Engagement at BrandsEye to take us through the data and insights from this week's social media activity.
Related topics : social media activity / social media tracking
Forbes rich list on social media
#TGIF410 section Shaka Sisulu, Social Media Sensei joins CNBC Africa for more.
Related topics : social media list / social media social media