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2 selected videos
Brian Solis on social media misconceptions, ROI and outsourcing
Author of the acclaimed new book on social media and business, Engage!, Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. Here he talks to BusinessZone.co.uk editor Dan Martin about social media...
Related topics : social media roi book / social media business / social media measurement / social media for market research / social media marketing firm
Brian Solis explains how to set up company structure and culture for social media
New media expert Brian Solis discusses where social media should sit in the organisation, how to become more social internally to become social externally, and how a hub and spoke model is emerging.
Related topics : social media expert / internal social media / social media hub
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