McKinsey & Company
Rank: 1288 / 4486
2 selected videos
Making sense of social media: The management challenge
As companies invest more resources in social media, they are facing management challenges related to building consensus, aligning functions and departments, and developing new processes, policies, and training. McKinsey partners Roxanne Divol, David Edelman, and David Court outline practical considerations for addressing the digital marketing opportunity.
This video is from the interactive, "Making sense of social media" http://bit.ly/IYWM5s on McKinsey.com. Read the related article,...
Related topics : social media management company / manage social media / social media relations / social media marketing companies / company social media policy
Making sense of social media: The opportunity
In this video, McKinsey partner Roxanne Divol outlines the four specific actions companies can take using social media along the consumer decision journey; David Edelman shares examples of companies that have used social media to tap into the interest in their brands and create communities; and David Court discusses the enduring power of brands in today's complex world.
This video is from the interactive, "Making sense of social media" http://bit.ly/IYWM5s on McKinsey.com. Read the related...
Related topics : brands using social media / social media sites / social media today
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