Delighted Robot
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Social Media ROI
Olivier Blanchard is the expert on Social Media ROI. Rather than measuring outputs like tweets, follows, and mentions, he prescribes a model that relates social media to business outcomes. At IBM Impact, Jake Ludington spoke with Olivier Blanchard about Social Media ROI, as well as the need to erode the silos created between Marketing and IT organizations.
Related topics : social media roi olivier blanchard / social media impact on business / social media expert / social media measurement / social media media
ExploreCloud-Powered Social Media Command Center
Understanding customers is becoming more complex thanks to the many potential customer inputs. Autonomy IDOL is a powerful data analysis tool that can help enhance customer understanding by analyzing data from all those touch points and finding important data points. With IDOL, you can roll your own solution with the IDOL engine, use a pre-packaged IDOL-powered solution like Explore, or you can use a fully managed solution like ExploreCloud, which HP showcased as part of The Pulse at HP...
Related topics : social media power point / social media needs analysis / social media solutions
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