Geekend

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2 selected videos

Geekend 2011 - The Creative (Not Creepy) Perks of Social Media Analytics

Adam Rice.

Monitoring and analytics are an integral part of any good social media campaign. But behind the numbers and charts, there are real human conversations. Turning off the analytical robots and digging into the data with human eyes provides a wealth of benefits from developing meaningful case studies to refining style and tone. This presentation explores some of the taboos, tools and tactics relative to social media analytics, as well as discuss how professionals can use social data to...

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Related topics : social media analytics tools / social media monitoring tools / monitoring social media conversations / social media integration / social media strategy

Geekend 2011 - Viral Notes: Music Marketing & Social Media

Chris Craft and Lamar Gilliam, Nao Media.

In this new music industry, the old rules of the game are collecting dust. If you're a motivated independent artist today, there are platforms, marketing tools and services at your disposal that could help you gain a more digi-organic following. This session will discuss when, where, why, and how independent artists and labels can gain success by effectively leveraging these platforms, marketing tools and services.

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Related topics : social media and viral marketing / social media marketing services / marketing through social media