Mike Lewis

Rank: 1359 / 4486

4 selected videos

The Career Path of the Corporate Social Strategist with Jeremiah Owyang

Corporations have anointed an Open Leader, the Social Strategist. In Altimeter Group's research, we found that this emerging role is critical in the adoption of new media for corporations. Over 41% were located in the Marketing department with primary responsibilities of leading the social program, participating in social media, and acting as a corporate resource for business units. Yet most Social Strategists and their programs lack maturity. Only 27% of Social Strategists had a formalized...

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Related topics : social media marketing strategist / social media for market research / social media help / internal social media / marketing through social media

Corporate Trends in Social Media Marketing with Chris Broga

Chris Brogan and Mike Lewis discuss the findings of their eBook "Corporate Trends in Social Marketing". Recorded January 2009

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Related topics : corporate trends in social media marketing

8 Best Practices in Social Media Marketing

Paul Gillin, Chris Brogan and Marcy Cohen

Recorded January 2009

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Related topics : social media marketing best practices / marketing through social media

Social Media Marketing with Jeremiah Owyang

Jeremiah Owyang

Recorded December 2008

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Related topics : social media marketing 2008