KetchumPR
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5 selected videos
Social Media Week Chicago 2015: Generational Mashup
During Social Media Week Chicago 2015, Ketchum's Ben Foster gathered multiple generations, from a high school student to a retiree, to compare and contrast technology use. Ben served as a moderator, asking the panelists questions about specific social media channels, their perceptions and usage, etc. with the goal of learning how to better market to these demographics online.
Related topics : social media mashup / social media marketing questions / social media media
Highlights from IMC Conference - Speaker, Alan Danzis, VP, Social Media Strategy
IMC (Internet Marketing Conference) New York was held on Oct. 19-21. Alan Danzis, VP, Social Media Strategy, spoke on the 19th about web marketing principles. Here are a few highlights from his panel.
Related topics : social media marketing strategies
Ketchum's Rod Cartwright and Joe Becker at Social Media in B2B Communications Conference
Rod Cartwright, Managing Director of Corporate and Public Affairs for Ketchum Pleon, and Joe Becker, Vice President and Group Manager for Ketchum Digital, and other PR strategists share insights on the role that social media plays in B2B communications, at a conference held by the magazine PRmoment in London in November 2010.
Related topics : b2b social media group / manage social media
60 Seconds with Ketchum: Changing Forms of Communication
Have you ever wondered if social media engagement is even right for you? Check out a few recommendation by our strategist Rafi Mendelsohn on how to create a goal-orientated social media strategy that is engaging, authentic and part of a bigger PR plan.
Related topics : social media engagement / social media strategy
60 Seconds with Ketchum: Protecting Corporate Reputation
Interested in protecting your business reputation when faced with complex and difficult issues such as tax? Ketchum London's Jo-ann Robertson provides some top tips in 60 seconds.
Related topics : protect my business reputation
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