University of California Television (UCTV)

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7 selected videos

Effective Health Promotion Strategies

Experts in the field of social marketing were brought together by the California Office of Binational Border Health to share their knowledge and help your agency achieve success. In this edition, Moshe Engelberg, Ph.D., M.P.H., Graduate School of Public Health, San Diego State University and President of ResearchWorks, discusses the essence of effective social marketing, creating a value proposition. Learn why it is so critical to your success, and how to best define your value statement to...

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Related topics : social marketing strategies for health promotion

The Crystal Ball in the Social Network - Research on Aging

There are many factors that contribute to successful aging. One new area of research shows that our social networks have a tremendous influence on our health and consequently how well we age. The two go hand in hand. Join us for this insightful look at how our family members, friends, and even friends-of-friends shape virtually every aspect of our lives presented by noted expert, Dr. James Fowler who is conducting pioneering research in this area. His startling findings shed light on how social...

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Related topics : social research network

Social Media for Health Organizations: Strategy Doing the Work Social Media Policy Measurement

Series: "UC Berkeley Center for Health Leadership "

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Related topics : social media strategy / social media policy / social media measurement / social media social

Obesity and Social Networks - Health Matters

(Visit: http://www.uctv.tv) Are your friends making you fat? Or keeping you slender? According to a recent study, obesity is socially contagious or spreads from person to person in a social network. James Fowler, PhD, coauthor of the study, and Michael Gottschalk, MD, join our host, David Granet, MD, for a lively discussion on social networks and how they influence weight from childhood through adulthood. Series: "Health Matters"

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Related topics : social network hosting

Josh Jacobs Global CEO Accuen Media

(Visit: http://www.uctv.tv/) Global CEO of Accuen Media, Omnicom's Programmatic Media Buying Platform. At Accuen, Josh is responsible for planning and executing the strategy for Omnicom's programmatic media buying business. Prior to Accuen, Josh was SVP of Advertising Products and Global Marketing at Glam Media. Josh joined Glam Media from Yahoo! where he was VP and General Manager of Marketing Technology and was responsible for driving Yahoo!'s advertising technology and publisher network...

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Related topics : media advertising and marketing

Technology Management Program UCSB: Building Your Brand

As Vice President of Creative and Customer Engagement for Wal-Mart's successful online channel, Walmart.com, Deborah Kristofferson is responsible for the teams that make it easy for customers to find, buy and research hundreds of thousands of products online. The various branches of her team include professionals in editorial, design, PR, imagery and social media. Series: Technology Management Program

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Related topics : social media brand management

Principles of Social Media in Practice: Crawl Walk Run Fly

How to strategically use new media for public health practice and health care. Series: "UC Berkeley Center for Health Leadership "

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Related topics : social media practice