BU Questrom
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3 selected videos
Kabrina Chang: All Up in Your Facebook
Abstract: You can be fired for off-duty posts to social networking sites. But now you can be hired in just the same way. The new Facebook Score and a Social Networking Report allow employers to use your social networking activity to make hiring decisions. While more than 50% of responding employers in a recent study reported looking at and basing decisions on an applicant's social networking activity, a newly-devised "Facebook Score" offers employers a five-characteristic checklist for...
Related topics : new social networking sites like facebook / employment social network / schools using social networking
Kabrina Chang: Facebook Got Me Fired- Legal and Management Issues for Social Networking
What used to be discussed over a drink after work is now discussed on line in a manner that creates a permanent record that an employer can view, and one on which employment decisions can depend. Over seventy percent of adults use Facebook and almost half have a MySpace profile. Blogging has increased from 7% of adults to over 11%. Employers have been slow to recognize this trend and its consequences. Protecting its confidential information and reputation necessitate employers' attention to...
Related topics : employee social network / using social media
Seema Pai- The Impact of Online Chatter on Corporate Reputation
Does online chatter even matter? The authors identify key sources of online chatter about companies and brands, derive metrics to measure key dimensions, and assess the relationship between these metrics and corporate reputation.
Related topics : online reputation matters / online reputation companies / online brand reputation
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