NU Medill

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2 selected videos

Social Media Week 2013 - Not Social Media, Social Action

"Not Social Media, Social Action," is a discussion by a team of graduate students in Medill's integrated marketing communications program and ONE.org Chief Marketing Officer Jeff Davidoff. The presentation included student-generated strategies and tactical tips that drive ONE.org's rapid growth of high quality, involved followers.

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Related topics : social action media / integrated marketing communications social media / social media integration / marketing through social media / social media strategy

We are Northwestern Medill Integrated Marketing Communications.

Medill Integrated Marketing Communications (IMC) at Northwestern University is a master's program that prepares graduates in integrated marketing communications so they enter the job market able to solve marketing problems with an audience-focused approach. IMC’s focus on qualitative and quantitative insights, digital and interactive marketing, brand strategy, content marketing, media strategy and strategic communications will help you revolutionize the media landscape and set yourself apart...

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Related topics : integrated marketing communications media / digital media marketing strategy