Social Media Strategies Summit
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4 selected videos
How culture defines boundaries in social media strategy
Your company has its own unique culture. That means some template social media policy just won't cut it if you actually want your employees to promote your company online. Jeff Gibbard, President of True Voice Media explains how your values can drive your boundaries to make social media part of your company culture, safely.
Related topics : company social media policy / social media strategy template
Paull Young, Director of Digital, charity: water
What are the elements of a memorable video campaign?
- Inspires people to do something like share.
- It's hard for me to imagine anyone can get inspired by a banner ad.
How do you measure success of a video beyond reaching the donation goal?
- Gut check then measure views, length of people watching, shares, etc.
- Video does not stand alone in our campaigns. We want to know if it's doing the right thing filling the funnel with inspired people.
How would you recommend a less known nonprofit...
Related topics : organizations using social media marketing
How Does Social Media Impact Business Decisions at Dell?
There isn't 1 metric to measure social media's impact. The most applicable place for us has been in product releases.
Watch to learn more about how social media and voice of customer have changed how Dell operates.
Related topics : social media impact on business / social media metrics / social media measurement / social media media
Social Advertising Trends and Spends
Join Miri Rodriguez, Social Media and Communities Lead at Microsoft to learn about:
1 - Social channels latest trends and capabilities for advertising
2 - The best ways to connect with your customers through ads
3 - Challenges and opportunities in today’s social advertising
Related topics : social media advertising trends
4 Resources