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6 selected videos
A Fresh Perspective On Social Media In Business
Social Media has been the buzz recently for the impact it has on businesses, but a lot of people forget about the effect it can have on individuals personally. We recently sat down with Mike Whitmore, President and Co-Founder of Fresh Consulting, a company that specializes in business strategy and digital marketing services. In this unique interview, we get the perspective of a person who is passionate about social media for both personal and business use. Watch the video and learn about how...
Related topics : business using social media / companies that use social media marketing effectively / social media marketing strategy example / social media marketing services / social media consultant
Actions Transactions And Reactions: Talking Social Media Measurement With Brian Solis
Be sure to visit http://bit.ly/iDH5QU to learn how to get the application!
Today is Social Media Day, and we are excited to share our interview with Brian Solis. Brian is well-known in the social media space and has written a number of books that deal with this topic including his most recent, Engage! He is also a principal at the Altimeter Group, an advisory firm dealing with disruptive technologies. Brian covers many different topics including companies that "get" social media, the...
Related topics : concept of social media marketing / social media marketing companies / social media measurement / social media marketing firm / marketing through social media
Developing Relationships Across Consumer Channels Using Business Analytics
The recent explosion of social media and mobile has introduced two more channels into the marketing mix, reinforcing the concept known as cross-channel marketing. Lori Schaffer, co-author of Branded! How Retailers Engage Consumers with Social Media and Mobility, discusses how consumer oriented industries are leveraging social media and mobility with existing channels; blurring the lines between each and making it a seamless and consistent experience for consumers. This growth in channels also...
Related topics : social media marketing industry / business using social media / retail social media analytics / social media branding for business / social media engagement
Talking Social Media Success With Robert Scoble
Today we have the pleasure of interviewing Robert Scoble, a legend in the social media space. Robert currently runs the technical blog Scobleizer, the startup channel Building 43, and was also responsible for the inception of Microsoft's own Channel 9 among other successful projects. We caught up with Robert in California where he discussed topics ranging from strategies on starting a successful video blog to how companies are using social media well. We were also able to gain some great...
Related topics : social media success / social media today / social media trends
How PEMCO Uses Social Media Tools And Relationship Metrics To Improve Customer Service
How do you sell a product that nobody wants to buy and when they buy, hope they never use it? While this sounds like a very tough sell, PEMCO Insurance does it very well. What's the secret to the company's success?
Rod Brooks, VP & CMO discusses how PEMCO employs social media for relationship management. Watch the video and learn how this regional insurance company uses relationship metrics, giving them a customer service reputation that is considered second to none industry.
Related topics : social media metrics tools / social media reputation management tools / social media management tools / social media management company / social media management services
Business Intelligence & Social Media: BizIntelligence.TV
You are probably wondering what the social media and business intelligence connection is all about. Hear what three thought-leaders in the industry have to say about applying business intelligence to data generated by social channels such as Twitter.
Related topics : social media intelligence / social media in business
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