Stikeman Elliott
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2 selected videos
Advertising in a Social Media World
The tools to connect with customers and empower them to act as brand ambassadors are at your fingertips, and more cost-effective than ever. However, in this Web 2.0 world there exists a minefield of legal risks that firms must navigate. What steps can you take to help ensure that your social media marketing campaigns reach your audience while avoiding liability?
Hear from legal and industry experts as they answer this question through an exploration of the following topics:
Privacy...
Related topics : social media marketing campaign gone wrong / social media advertising effectiveness / social media marketing tools / social media management tools / social media promotion tools
Intellectual Property Issues in the Online World
Protecting intellectual property rights is a cornerstone in the foundation of many of today's businesses. Please join Stikeman Elliott's intellectual property lawyers for an informative discussion which will canvass three hot topics in intellectual property law with particular resonance in the on-line world, namely:
Business methods patents -- what are they, and are they available in Canada?
"Fair Use" under Canadian copyright law -- what is it, and how do you draw the line?
Social Media...
Related topics : social issues in the media today / social issues in media and information
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