Beware Social Media roles and titles: They can be marketing too.

Just because a company changes someone's title to that of "VP Social Business" or "Social Media Director" doesn't mean they are qualified to advise you when it comes to Social Media program development, integration, management, or measurement. Consider the possibility that the company behind the appointment might be trying to package services that such a title/role would help validate.

Be very careful before signing on the dotted line. Do your research, not on the company, but on the "expert."

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