IESE Business School
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4 selected videos
The Role of Social Media in the Hospitality Sector
Hotel and travel companies need to understand that today's skeptical customers see straight through biased marketing efforts, says professor Peter O'Connor. He urges the service sector to develop a social media plan: monitor what is being said about you online, establish an online presence and then engage as a member of online communities. It is time-consuming, he says, but essential.
Related topics : role of media in social development / social media monitoring companies / social media marketing services / social media marketing plan / social media plan
Are You Ready for Corporate Social Networks?
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Facebook is too open for corporate social networks but companies are buying into new networks in readiness for social networks becoming part of their product roster. The time has come for leaders to think how they want to connect employees with their boss, their team and their peers. IESE Professor Sandra Sieber discusses the main advantages of corporate social networks: breaking down communication silos, facilitating teamwork and...
Related topics : social blog network
Social Networks, Bridging Gaps and Your Reputation at Work
American sociologist and strategist Ronald Burt is known for his work on social networks and structural holes, the information gaps that can hold organizations back. In this interview with IESE, Burt explains why network brokers are so valuable and how reputations are made -- and how they travel.
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Related topics : social work network
Empower Your Business Through Social Media and Collaboration
In this video, IESE Professor Evgeny Káganer explains how IESE's Empower Your Business Through Social Media and Collaboration works and what benefits it offers.
Related topics : benefits of social media for business
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