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2 selected videos

Social Media vs. Traditional Online Advertising Standards

James Gross, Percolate Co-Founder, discusses the challenges facing display advertising marketers amid the rise of social media. Will traditional, IAB advertising units go away? June 26th, 2012. Hosted by National Geographic. Sponsored by Y INTERACT. Organized by the Financial Communications Society

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Related topics : social media vs traditional advertising / social media vs traditional marketing / marketing through social media

Integrating Social Media into Your Communications Strategy

Michael Ma, Head of Retail Advertising and Prospect Marketing, Vanguard, discusses how business need to integrate all channels, including social, into their media mix. Hosted by National Geographic. Sponsored by Y INTERACT. Organized by the Financial Communications Society.

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Related topics : integrated marketing communications social media / social media integration / social media strategy / social media business