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2 selected videos

Social Media Planning Begins with Listening

Matt Van Dyke, Director of Marketing Communications at Ford Motor Company, discusses the importance of listening to consumers when planning their social media strategies at Ford.

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Related topics : social media listening strategy / social media marketing plan / marketing communications media planning / social media marketing strategy / social media marketing companies

Brands & Social Participation

Lucas Watson, VP, Video Online Global Sales at YouTube, discusses how the best brands are utilizing YouTube and social media.

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Related topics : youtube social media / social media branding