Broadridge

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2 selected videos

Managing a Company's Reputation Online

Darrell Heapsat the 2012 Broadridge Connect Conference notes the importance for companies to monitor thier reputation and when necessary to respond to allegatons online even when traditional media does not pick up the allegations.

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Related topics : online reputation management companies / importance of online reputation monitoring / importance of online reputation management / online reputation companies / reputation management companies

Measuring Success in Social Media

Darrell Heaps, a panelist at the 2012 Broadridge Connect Conference, explains why typical metrics like # of likes, followers etc. are not the best metrics to track value from social media.

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Related topics : measuring social media success / social media metrics