Social Media Today

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9 selected videos

#SMTPowerTalk 1: Uncovering the Human Factor in Social Media Marketing

This is a regular monthly Social Media Today Power Talk Event presented by +David Amerland. It will feature some of the most important aspects of social media marketing and networking. Useful to marketers, entrepreneurs and brands, this is a show full of practical takeaways and behind-the-scenes revelations.

This month's exalted guests are Steve Martin of Copperfox Marketing and Alex Cote from Cloze.com. Steve is a PR veteran who will be discussing the social media disruption that the PR...

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Related topics : social media network marketing / marketing through social media / social media today / social media branding

#SMTPowerTalk 6: Social Media Analytics

Social media network marketing without some kind of analytics in place makes about as much sense as trying to eat plastic fruit. It may look good, but it isn't going to satisfy your needs. 

For this month's #SMTPowerTalk , we have some super guests lined up for you: +Lee Smallwood, owner and founder of NOD3x.com, and +Ammon Johns, marketing consultant extraordinaire and all-around internet man (for a precise definition of that term, you really need to catch the HOA). 

If you want to get...

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Related topics : social media network marketing / social media analytics / social media consultant

#SMTPowerTalk 10: The Visual Power of Hangouts in Social Media Marketing

In a rich-media world Hangouts hold a special place. They are probably the only shortcut there is when it comes to branding. They can help with the establishment of relationships, building trust and finding an audience. Discussing it with us in the 10th #SMTPowerTalk  will be +Yifat Cohen, a marketer who has used Hangouts and Hangouts on Air since the moment each became available, and +Kristin Drysdale a social media strategist who has employed Hangouts very creatively.  In the host's...

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Related topics : social media marketing strategist / marketing through social media

We are all accountable thanks to Social Media

This 3 minute video is an excerpt from an engagement broadcast exploring the notion of franchising in the social media marketing age with Nick Strong and David Amerland. This particular segment focuses on how social media is demanding accountability:

In the new world of social media marketing everyone is accountable. Radical transparency demands that you no longer hide behind job titles and labels. That however also requires that you take control of your brand values in a way that is both...

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Related topics : marketing through social media / new media marketing jobs / jobs in social media / social media branding / social media social media

SMT Shorts with Joshua March: Who should handle customer service on social media?

Who should handle customer service on social media? Marketing? A social team? The whole company? Joshua March, CEO and Founder of Conversocial, weighs in.

SMT Shorts is a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less.

If you want to hear more about the latest in social business, don't miss our Social Shake-Up conference in Atlanta, June 9 -10, 2015: http://bit.ly/1slJpCS

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Related topics : social media marketing services / social media marketing companies / social media companies / social media conference / social media social

SMT Shorts with Joshua March: How to handle a social media crisis

Joshua March, CEO and Founder of Conversocial, on what to do during a social media crisis, and how to build an effective crisis plan.

SMT Shorts is a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less.

If you want to hear more about the latest in social business, don't miss our Social Shake-Up conference in Atlanta, June 9 -10, 2015: http://bit.ly/1slJpCS

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Related topics : social media crisis / social media marketing conferences / social media marketing plan

SMT Shorts: Marisa Thalberg on Estée Lauder as "the original social media marketer"

Robin Carey sat down with Marisa Thalberg, founder of Executive Moms and Vice President of Global Digital Marketing Worldwide at the Estée Lauder Companies, to discuss how to approach social marketing within a brand legacy.

SMT Shorts is a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less.

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Related topics : social media marketing companies / branding social marketing / market social media

What social media needs: Authenticity. SMT Shorts with Drew Bartkiewicz

What's missing from social media to date? Authenticity! Drew Bartkiewicz, CEO and Founder of #lettrs, explains how the A-word can be brought to mobile. #SMTShorts

If you want to hear more about the latest in social business, don't miss our Social Shake-Up conference in Atlanta, June 9 -10, 2015: http://bit.ly/1slJpCS

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Related topics : social media needs / social media business

Social Media Today: Who We Are

Don Bulmer, Wendy Lea, and Robin Carey talk about the journey Social Media Today has made, and why we're more relevant than ever for businesses and social practitioners.

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Related topics : social media today / social media business