The Crowd &I
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2 selected videos
CIPRsm #Hackday: The Role of Paid-for Social Media in PR
Today the CIPRsm panel embarked on its first 'hackday'. We picked a subject - the role of paid-for social media in PR - held a debate and produced content (handy tips and hacks etc) that will hopefully help PR professionals build more effective PR campaigns.
We'll hold these hackdays once every two months. If you would like to get involved then please suggest thoughts and share your comments here and via twitter using #ciprsm.
Related topics : using social media for pr / social media today
#CIPRsm Hack Day: The role of social media in crisis communications
Dom Burch at Asda talks about the role of social media in crisis communications. He discusses how the Asda PR team handled the horsemeat scandal as well as shares his views on social media monitoring tools and other relevant anecdotes.
Related topics : social media crisis communications / social media monitoring tools / monitoring social media / social media tools / social media in pr
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