HEC Paris
Rank: 1785 / 4486
2 selected videos
Social Media: Effective Strategies to promote your brand, by HEC prof. Kristine De Valck
Nowadays, most companies use social media for communication and marketing strategies. Whilst the social media phenomenon continues around us, Kristine de Valck, HEC Paris Associate Professor in marketing emphasizes the importance in understanding the particular culture of the various platforms (Twitter, Facebook, Pinterest, Reddit and the like) to be able to choose which ones are most suitable for your objectives.
In this video, she develops how companies can engage communities via social media...
Related topics : companies that use social media marketing effectively / social media promotion strategy / social media platforms for marketing / marketing through social media
Social Media Marketing by Kristine de Valck at HEC
Kristine de Valk is an HEC Associate Professor in Marketing.
After a brief insight into the course, where she explains to students how to use Social Media for marketing: students from the HEC master in Medias, Art and Creation give their feedback.
Related topics : using social media marketing / marketing through social media / social media courses
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