Technology for Marketing (TFM)
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2 selected videos
Measuring the ROI of social marketing- Liz Smyth, Marketon
The world of social marketing ROI is still evolving. In most cases, we have to rethink traditional metrics to include the ways that people interact with social media. By leveraging peer-to-peer social engagement, marketers have to look at metrics such as brand lift, social engagement and influencer reach.
SPEAKER:
Liz Smyth, Marketing Director, Marketon
Find the latest marketing and ecommerce insight at www.TFMAinsight.com
Related topics : social media marketing roi / marketing through social media / social media engagement
Using sponsorship of London 2012 Olympics and social media to cross the internal digital divide
Using Coca-Cola's sponsorship of London 2012, Amaze created a digital internal communication campaign which drove staff engagement to 67%. Driven by social media, it included a series of Get Involved Moments, such as @Share2012 - social hub - and Move to the Beat Map - a socially generated human alphabet.
SPEAKER:
Sandra McDowell, Director, Amaze
Find the latest marketing and ecommerce insight at www.TFMAinsight.com
Related topics : internal social media campaign / using social media marketing / social media hub / social media engagement
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