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WOMMA TV - WOMMA Summit 2014

Get the inside scoop on WOMMA Summit 2014--the premier word of mouth and social media marketing conference. It's going down November 17-19, at the Loews Hollywood Hotel in Hollywood, CA. Register today at www.wommasummit.com

Now in its 8th year, WOMMA Summit rounds up word of mouth and social media marketing industry leaders, experts, innovators and talented practitioners from across a wide variety of industries, brands, agencies and service providers. It’s the bee’s knees of word of mouth...

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Related topics : social media marketing conferences / social media marketing services / social media marketing agency / social media for market research / marketing through social media

Social Media Disclosure Guide for Marketers by WOMMA

WOMMA has released a new edition of its social media marketing disclosure guide that can help time-starved marketers stay out of hot water with the Federal Trade Commission (FTC) and others.

This video panel discussion includes:

Tom Chernaik, CEO at CMP.LY

Malcolm Faulds, SVP Marketing at BzzAgent

Anthony DiResta, Partner at Winston & Strawn

Curtis Hollister, Founder at SocialPixels.tv

Download the Guidebook: http://womma.org/ethics/disclosure

The new edition of the "WOMMA...

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Related topics : social media marketing guide / social media help / social media today / social media information

Viewpoints Network | WOMMA Summit 2010 Exhibitor

Kim Smith, VP Sales and Business Development, Viewpoints Network

Viewpoints Network is a social technology and media company that helps leading retailers and brands positively impact the Triple Bottom Line of Social Commerce -- incremental sales, actionable consumer insights and increased brand advocacy. The company operates Viewpoints.com, the fastest growing user reviews and advice site on the web. With 2 million monthly users and nearly 500,000 registered members, Viewpoints.com is the...

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Related topics : social media networking sites business / social network sites for sale / business social network

The FTC on Employee Disclosure in Social Media

This video was taken from a SXSW Interactive session (March 15, 2010) on the FTC Guidelines. Mary Engle, the FTCs Associate Director for Advertising Practices, explains when company employees share good news and essentially use social media to endorse products/services their company offers, they should alert readers they are employees of the company they are talking about. Additionally, Aaron Hendelmen, Partner at Wilson Sonsini Goodrich and Rosati emphasizes the importance of companies needing...

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Related topics : social media services company / social media advertising companies / company social media policy / using social media

Banyan Branch | WOMMA Summit 2010 Exhibitor

Blake Cahill, Principal, Banyan Branch

Banyan Branch is a pure social media agency that is pioneering the way brands, companies, and movements can harness the power of social media for their benefit. In our approach, we seek to understand your business objectives, and define the social media strategy that delivers on those objectives.

Video courtesy of coBRANDiT

Video shot at WOMMA Summit 2010

Las Vegas, NV | Nov 17 - 19

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Related topics : benefits of social media for business

Spreadable | WOMMA Summit 2010 Exhibitor

Jeremy Butler, Director of Marketing, Grasshopper Group

Spreadable is a powerful word of mouth marketing tool developed by the Grasshopper Group for marketers, entrepreneurs and small businesses alike. It makes it easy for customers to tell a friend about brands they love via e-mail and social media tools like Twitter, Facebook, and others while giving entrepreneurs insight into their top referral channels, where the sharing is happening on their website, who their top influencers are, and...

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Related topics : social media marketing tools / social media tools for small business

About The Word of Mouth Marketing Association Annual WOMMY Awards

The Word of Mouth Marketing Association Annual WOMMY Awards seek to showcase the most innovative, creative and measurement social media and word of mouth marketing campaigns over the last year. Submission are being accepted now through August 15th for members and non-members with the awards ceremony being hosted on Tuesday, November 18, 2014 in Hollywood, CA at WOMMA Summit. To learn more visit, WOMMA.org/WOMMYS

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Related topics : social media marketing association

Brickfish | WOMMA Summit 2010 Exhibitor

Ashley Futak, PR Specialist, Brickfish

Brickfish helps brands, agencies and publishers execute and measure award-winning social media programs throughout the Social Web.

Brickfish has helped create over 300 million brand engagements and more than 450 successful campaigns for leading brands such as Microsoft, Kodak, Estée Lauder, Intuit, Nike, Coach, Samsung, The North Face, and others.

Video courtesy of coBRANDiT

Video shot at WOMMA Summit 2010

Las Vegas, NV | Nov 17 - 19

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Related topics : brickfish social media / social media help / social media measurement / social media branding

WOMMA Summit 2010 | Nov 17 -19 | Las Vegas, NV

WOMMA Summit 2010 will focus on creating talkable and social brands through next and best practices in word of mouth and social media marketing.

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Related topics : social media marketing best practices