Tracy Playle
Rank: 1887 / 4486
4 selected videos
Audience engagement and social media: part 4 of 6
In this episode we look at the credibility stage in the online audience engagement journey. This is a critical stage for the use of social and digital media in education marketing and communications. This is the stage at which your online reputation (and reputation as a whole) becomes critical, influenced heavily by the views and experiences of your current students.
Related topics : social media audience engagement / using social media marketing / social media online marketing / marketing through social media
Audience engagement and social media: part 1 of 6
In this introduction we look at how we are going to use the audience engagement journey to understand how social and digital media play a role at different times. Our particular focus is on use for education marketing (student recruitment, marketing to parents, etc).
Related topics : social media audience engagement / using social media marketing
Audience engagement and social media: part 2 of 6
In this episode we look at the initial 'awareness' stage of the audience engagement journey and think about how social and digital media plays a role here for education marketing and communications.
Related topics : social media audience engagement / social media education
Audience engagement and social media: part 6 of 6
In this final episode we take a look at the action stage of the online audience engagement journey for education marketing. We see how offline factors and influencers become essential here, but then look at what we want our audience to do after they have done what we wanted them to do.
Related topics : social media audience engagement
4 Resources