Cranfield School of Management
Rank: 1908 / 4486
4 selected videos
Embedding social media in marketing practice: Reflections and insights
Mark Westaby reflects on the value of organisations coming together from across industries and sectors to discuss their social media issues and experiences. Mark goes on to share his thoughts around how social media is impacting on marketing and business in general. Part of the Cranfield Customer Management Forum Guest Speaker Series: http://bit.ly/9UuSf9
Related topics : social media impact on marketing / social media impact on business / marketing through social media
Social Networking or Notworking: The Value of Social Media in Business
In this debate we explore the relevance of social networking - Facebook, MySpace, etc. - to business. A lot of assumptions are routinely made about the benefits of social media; we call some of those into question. For instance, what are the consequences of expecting workforces to exploit their social networks for organisational benefit? Does social networking improve business performance?
Related topics : benefits of social media for business to an organisation / social business network
Enhancing the B2B customer journey at RS components
David Tarrant, Global Technical Community Manager, talks about how RS components has addressed the issue of engaging engineers with social media threough the creation of a sub brand and demonstrating the value of that social activity through various metrics. Part of the Cranfield Customer Management Forum Guest Speaker Series: http://bit.ly/9UuSf9
Related topics : social media brand management
The effectiveness of marketing strategy making processes in medical markets
PhD alumnus Dr Brian D. Smith discusses the impact of the programme and his research with Toby Thompson. LinkedIn profile: http://linkd.in/eCFHcm
Related topics : medical marketing strategies
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