NetworkedInsights
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10 selected videos
3. Measuring The Social - Growing Importance On Ad Spend
Dan Neely, founder and CEO of Networked Insights, explains the increasing importance for companies to measure and understand the complete online social situation.
The current macro-economic environment will impact both offline and online ad spend. Folks like Ben Schachter (an analyst with UBS) believe that the continuing shift toward online advertising will be accelerated by this macro weakness.
In order to best utilize shrinking advertising budgets, more companies will be turning to...
Related topics : social network marketing companies / social media market research companies / social media marketing companies / online business social network / social media help
2. Measuring The Social - Advertising Potential
Dan Neely, founder and CEO of Networked Insights, explains how companies misdirect their advertising spend if they're only listening to the 'loudest voices' posting heavily in online communities.
Understanding the 'silent majority' -- the 85% of individuals who's social interaction and influence take place through reading, rating, sharing, linking and inviting rather than posting -- paints the whole picture so companies can more effectively place their advertising dollars.
Networked...
Related topics : social media advertising companies / social network marketing companies / social media marketing companies / social media help / social media branding for business
4. Old Man Nielsen vs New Market Research - SxSW 2009
Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers. Panelists: Daniel Neely, Founder & CEO, Networked Insights; Dave McClure, Troublemaker, Founders Fund; Jim Schroer, Founder, EngageNextGen; Michael J Lambie, Digital Research...
Related topics : social media vs traditional marketing research / social media marketing companies / social network marketing companies / marketing through social media
2. Old Man Nielsen vs New Market Research - SxSW 2009
Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers. Panelists: Daniel Neely, Founder & CEO, Networked Insights; Dave McClure, Troublemaker, Founders Fund; Jim Schroer, Founder, EngageNextGen; Michael J Lambie, Digital Research...
Related topics : social media vs traditional marketing research / social media market research companies / social media marketing companies / social network marketing companies / marketing through social media
6. Old Man Nielsen vs New Market Research - SxSW 2009
Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers. Panelists: Daniel Neely, Founder & CEO, Networked Insights; Dave McClure, Troublemaker, Founders Fund; Jim Schroer, Founder, EngageNextGen; Michael J Lambie, Digital Research...
Related topics : social media vs traditional marketing research / social media market research companies / social media marketing companies / social network marketing companies / marketing through social media
7. Old Man Nielsen vs New Market Research - SxSW 2009
Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers. Panelists: Daniel Neely, Founder & CEO, Networked Insights; Dave McClure, Troublemaker, Founders Fund; Jim Schroer, Founder, EngageNextGen; Michael J Lambie, Digital Research...
Related topics : social media vs traditional marketing research / social media market research companies / social media marketing companies / social network marketing companies / marketing through social media
5. Old Man Nielsen vs New Market Research - SxSW 2009
Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers. Panelists: Daniel Neely, Founder & CEO, Networked Insights; Dave McClure, Troublemaker, Founders Fund; Jim Schroer, Founder, EngageNextGen; Michael J Lambie, Digital Research...
Related topics : social media vs traditional marketing research / social media market research companies / social media marketing companies / social network marketing companies / marketing through social media
1. Old Man Nielsen vs New Market Research - SxSW 2009
Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers. Panelists: Daniel Neely, Founder & CEO, Networked Insights; Dave McClure, Troublemaker, Founders Fund; Jim Schroer, Founder, EngageNextGen; Michael J Lambie, Digital Research...
Related topics : social media vs traditional marketing research / social media market research companies / social media marketing companies / social network marketing companies / marketing through social media
3. Old Man Nielsen vs New Market Research -SxSW 2009
Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers. Panelists: Daniel Neely, Founder & CEO, Networked Insights; Dave McClure, Troublemaker, Founders Fund; Jim Schroer, Founder, EngageNextGen; Michael J Lambie, Digital Research...
Related topics : social media vs traditional marketing research / social media market research companies / social media marketing companies / social network marketing companies / marketing through social media
Networked Insights Audience Sync
Given the widespread adoption of social media as a means to communicate preference and interests, the challenge for brand marketers today is no longer finding consumer data, it's uncovering actionable insights in that data.
To showcase the valuable consumer insights that brands can use to make better marketing decisions, Networked Insights created a sample Audience Sync report for Mountain Dew. This report was not commissioned by Mountain Dew or PepsiCo and is a third-party analysis of the...
Related topics : social media audience insights / social media branding
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