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NYSE Euronext Executive Marketing Summit Session 3 CHANNELING SOCIAL MEDIA
NYSE Euronext, in conjunction with The Wall Street Journal and Interbrand, will host its third-annual Executive Marketing Summit. This half-day conference entitled, "Inventing the Future: The Essentials to Building a World-Class Brand," will bring together top marketing professionals with leading practitioners from the world's premiere corporations to examine top-of-mind advertising and marketing trends.
CHANNELING SOCIAL MEDIA TO INVIGORATE GLOBAL BRANDS
Randi Zuckerberg, Founder, RtoZ...
Related topics : corporate trends in social media marketing / marketing through social media / social media branding
Brands and Social Networking
Participants in the 2013 Executive Marketing Summit at the NYSE comment on the power of social media for brands. Frank Abenante, global vice president of brands and insight for Anheuser-Busch Inbev, says that social has caused a marketing shift from a monologue to consumers to a dialog with consumers.
Related topics : branding social marketing / social media branding / global social networking market
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